Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap yourselves in and listen up.
We’ll be posting regular new insights into the fascinating world of big data marketing, announcing new functionality and providing tips on how to get the most out of the Adverity suite.
Therefore, we would like to urge our existing users to keep close tabs on our blog. The simplest means of doing so would be to subscribe to our newsletter.
By subscribing, you can expect to receive a monthly round-up of all our news posts. We promise not to inundate your inbox with any unwelcomed stuff - just an occasional timely nudge to familiarise yourself with new developments in Adverity and the wider market.
But first, allow us to introduce ourselves.
We are Adverity - a collective of data crunchers, marketing enthusiasts and tech gurus passionate about developing solutions to streamline marketing analysis and reporting. Everybody who works in this field knows the pain of getting the right data, finding the time to analyse it and the means to create a complete reporting - but we are here to help.
The company was founded in 2013 by Alexander Igelsböck (CEO), Martin Brunthaler (CTO) and Andreas Glänzer (CSO). Since its founding, Adverity GmbH has experienced near exponential growth facilitated by international expansion and the faith shown by leading agencies and advertisers opting for Adverity to be their central marketing hub.
Our product line
Adverity currently offers two products to help you in your data collection efforts and boost your campaign output.
DataTap is a powerful cloud-based platform that allows you to combine different data streams before normalising the data so you can explore new correlations and discover new insights about your marketing performance. If you like you can find more details on DataTap right here.
While DataTap focuses on the extraction and transformation of your data, Insights enables users to generate a comprehensive overview of your marketing campaigns, through customisable dashboards and compelling visualisations, which can be effortlessly shared with colleagues and clients. More on Insights here.BACK TO POSTS