Anywhere Operations - the Way to Future-Proof Your MarketingRead blog püos

Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new..

You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your..

In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling..

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the..

As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and..

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we..

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for..

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..