The Customer Journey, Conversion Tracking and Attribution in 2021Read blog püos

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..

Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed..

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..

Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it..

Data integration for marketers should be as powerful and straightforward as possible. We believe marketers can only make sound decisions if they..

I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data..

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.