How Modern E-commerce Businesses Use Data to Grow (New Research)Read blog püos

We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research..

More and more executives I talk to raise concerns about data chaos in their organization.

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

Please note: this case study is also available in German.

UPC Switzerland was the result of a merger of several cable network companies in 1994...

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..