Eugen Knippel

Passionate marketer & traveller. Loves sports, Thai food & spending time with friends & family. Talk to him about videogames, marketing & internet pop culture!

Posts By Eugen Knippel

Case study: E-Commerce Growth Through Automated Data Integration & Analytics

17 Jan 2019  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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CASE STUDY DATA HARMONISATION DATA INTEGRATION

This is How Personalized Marketing Helps You Sell More

06 Dec 2018  |   Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

MARKETING TECHNOLOGY MARKETING ANALYTICS CUSTOMER EXPERIENCE

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

DATA ANALYTICS MARKETING ANALYTICS

Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

21 Sep 2018  |   Eugen Knippel

Please note: this case study is also available in German.

UPC Switzerland was the result of a merger of several cable network companies in 1994...

CASE STUDY

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

21 Aug 2018  |   Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Fashionette Case Study: Automated Data Integration in the Online Retail Industry

25 Jun 2018  |   Eugen Knippel

Fashionette is a young German e-commerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has..

MARKETING TECHNOLOGY CASE STUDY MARKETING ROI

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

MARKETING INTELLIGENCE DATA ANALYTICS DATA QUALITY

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO) BIG DATA DATA ANALYTICS

How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

13 Apr 2018  |   Eugen Knippel

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

DATA ANALYTICS E-COMMERCE MARKETING ROI
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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