Eugen Knippel

Passionate marketer & traveller. Loves sports, Thai food & spending time with friends & family. Talk to him about videogames, marketing & internet pop culture!

Posts By Eugen Knippel

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

Over the past two decades, there has been an emergence of new advertising mediums into the digital era. It is now unclear if TV ads are still..

DATA ANALYTICS MARKETING ANALYTICS

Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

21 Sep 2018  |   Eugen Knippel
Please note: this case study is also available in German. You can view it here.

UPC Switzerland was the result of a merger of several cable..

CASE STUDY

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

21 Aug 2018  |   Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Fashionette Case Study: Automated Data Integration in the Online Retail Industry

25 Jun 2018  |   Eugen Knippel

Fashionette is a young German e-commerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has..

MARKETING TECHNOLOGY CASE STUDY MARKETING ROI

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

MARKETING INTELLIGENCE DATA ANALYTICS DATA QUALITY

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO) BIG DATA DATA ANALYTICS

How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

13 Apr 2018  |   Eugen Knippel

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

DATA ANALYTICS E-COMMERCE MARKETING ROI

Great Customer Experience Needs Great Tech

10 Apr 2018  |   Eugen Knippel

The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized..

CUSTOMER EXPERIENCE DATA ANALYTICS

Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

06 Apr 2018  |   Eugen Knippel

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

API MARKETING ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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