How TV Attribution Will Impact Your ROI Measurement

Over the past two decades, there has been an emergence of new advertising mediums into the digital era. It is now unclear if TV ads are still..

UPC Switzerland was the result of a merger of several cable..

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

Fashionette is a young German e-commerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has..

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized..

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..