Eugen Knippel

Passionate marketer & traveller. Loves sports, Thai food & spending time with friends & family. Talk to him about videogames, marketing & internet pop culture!

Posts By Eugen Knippel

How Modern E-commerce Businesses Use Data to Grow (New Research)

02 May 2019  |   Eugen Knippel

We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research..

MARKETING DATA E-COMMERCE DATA-DRIVEN MARKETING

How to Defeat Data Chaos with Marketing Intelligence

25 Mar 2019  |   Eugen Knippel

More and more executives I talk to raise concerns about data chaos in their organization.

DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

17 Jan 2019  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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DATA INTEGRATION DATA HARMONISATION CASE STUDY

This is How Personalized Marketing Helps You Sell More

06 Dec 2018  |   Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

MARKETING ANALYTICS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

MARKETING ANALYTICS DATA ANALYTICS

Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

21 Sep 2018  |   Eugen Knippel

Please note: this case study is also available in German.

UPC Switzerland was the result of a merger of several cable network companies in 1994...

CASE STUDY

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

21 Aug 2018  |   Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Fashionette Case Study: Automated Data Integration in the Online Retail Industry

25 Jun 2018  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

..

MARKETING ROI MARKETING TECHNOLOGY CASE STUDY

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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