Eugen Knippel

Passionate marketer & traveller. Loves sports, Thai food & spending time with friends & family. Talk to him about videogames, marketing & internet pop culture!

Posts By Eugen Knippel

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

BIG DATA DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO)

How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

13 Apr 2018  |   Eugen Knippel

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

DATA ANALYTICS E-COMMERCE MARKETING ROI

Great Customer Experience Needs Great Tech

10 Apr 2018  |   Eugen Knippel
The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized.. DATA ANALYTICS CUSTOMER EXPERIENCE

Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

06 Apr 2018  |   Eugen Knippel

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

API MARKETING ANALYTICS

Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

26 Mar 2018  |   Eugen Knippel

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12 Feb 2018  |   Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI

Adverity Update: New API Connectors Added To Our Library

06 Feb 2018  |   Eugen Knippel

Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers..

API DATA INTEGRATION

Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

25 Jan 2018  |   Eugen Knippel

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..

MARKETING DATA DATA INTEGRATION DATA HARMONISATION CASE STUDY

Why Data-driven Marketing Should Start with a Data Strategy

09 Jan 2018  |   Eugen Knippel

As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..

MARKETING DATA DATA-DRIVEN MARKETING

Drowning in Your Marketing Data? It's Time for Some Housekeeping

07 Dec 2017  |   Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

BIG DATA MARKETING DATA CLEAN DATA STACK DATA HARMONISATION
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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