Eugen Knippel

Passionate marketer & traveller. Loves sports, Thai food & spending time with friends & family. Talk to him about videogames, marketing & internet pop culture!

Posts By Eugen Knippel

Adverity Leverages the Most Important E-Commerce Data

22 Nov 2017  |   Eugen Knippel

Please get in touch to learn how we can help you gathering all your relevant retail and e-commerce data from your favourite tools!

API ADVERITY

12 Important KPIs Every Marketer Should Be Measuring

06 Nov 2017  |   Eugen Knippel

Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that..

MARKETING ANALYTICS MARKETING ROI KPI & METRICS

7 Challenges of Your Data-Driven Marketing Strategy

21 Sep 2017  |   Eugen Knippel

Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s..

BIG DATA DATA-DRIVEN MARKETING

Why Too Many Companies Fail With Marketing Analytics

07 Sep 2017  |   Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

MARKETING ANALYTICS MARKETING DATA

Why Data Quality Is Crucial For Your Day-to-Day Marketing

30 Aug 2017  |   Eugen Knippel

You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really..

MARKETING ANALYTICS DATA QUALITY

What Is ETL and Why Is It Key to Your Marketing Analytics?

22 Aug 2017  |   Eugen Knippel

The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking:..

MARKETING ANALYTICS ETL

How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

7 Frequently Asked Questions About Adverity - Answered!

03 Aug 2017  |   Eugen Knippel

You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media..

ADVERITY

Why You Need More Than Just Big Data For Your Marketing Analytics

12 Jul 2017  |   Eugen Knippel

Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.

MARKETING ANALYTICS DATA ANALYTICS

Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

07 Jul 2017  |   Eugen Knippel

Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be..

ADVERITY
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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