Joseph Caston

Joseph is a Solution Consulting expert at Adverity, in charge of resolving any technical dilemmas of potential clients. 10+ years of working experience in AdTech helps him to successfully understand even the most complex MarTech stacks. When he is not helping companies to connect data, Joe is the proud (and tired) parent of two teenagers.

Posts By Joseph Caston

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A Smarter Approach to Naming Conventions

20 May 2020  |   Joseph Caston

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of..

MARKETING DATA ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious
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