Mina Nacheva

Content marketer and strategist. With a background in media and business, Mina is particularly excited about the new trends in digital journalism, marketing and everything social media. Loves blogging, good jokes, and dreams about flying to Mars.

Posts By Mina Nacheva

There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

08 May 2018  |   Mina Nacheva

Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.

API DATA EXPLORATION MARKETING TECHNOLOGY IPAAS

Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

14 Mar 2018  |   Mina Nacheva

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,..

MARKETING ANALYTICS E-COMMERCE

In 2018, Every Serious Marketer Needs To Become a Data Analyst

27 Feb 2018  |   Mina Nacheva

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling..

MARKETING ANALYTICS

Marketers Spend More on Analytics - Even Though their Budgets Decline

17 Jan 2018  |   Mina Nacheva

The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and..

MARKETING ANALYTICS

The Simple Reason Why Data Keeps Peace Between You & Your Client

19 Jul 2017  |   Mina Nacheva

Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature..

BIG DATA
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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