Tom Rennell

Posts By Tom Rennell

The Difference Between AI and Predictive Analytics

17 Feb 2021  |   Tom Rennell

Once you have created your basic reports, using a combination of KPIs, the next logical step is to move towards more advanced data analysis..

Data vs Metric vs KPI vs Report

11 Feb 2021  |   Tom Rennell

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

How to Centralize Your eCommerce Data for Intelligent Insights

27 Jan 2021  |   Tom Rennell

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

7 Changes Marketers Need To Look Out for in 2021

18 Jan 2021  |   Tom Rennell

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.

MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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