In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
In the first video of the series you’ve met Joe, a buyer of shoes from an ecommerce website. And with the third-party cookies not only was it easier to reach out to Joe with advertising for this web shop, it was also easier to retarget to him after he visited the website, but failed to make a purchase.
Now that these cookies are going away, targeting, retargeting and attribution are becoming ever more complex. How exactly, and is there a way out for marketers, you’ll find out in this video.