Justifying Opinion with Facts

Insights from global eCommerce executives on data-driven decision-making

WBR Insights and Adverity surveyed Heads, Directors and Managers of eCommerce, Marketing, Marketing Technology and Data Analytics from retailers across the globe.

In this report, you will receive powerful insights into how these executives approach data-driven decision-making within their organization.

Here's a rundown of the main questions our research sought to answer:

• How many marketing data sources does an average retailer use?
• How much do eCommerce companies normally invest in data in analytics?
• How long do they spend generating reports?
• And are retailers regularly using best-in-class tools to achieve optimal results?

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