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"What strategies can I use to optimize my marketing and sales performance?" That's the question on the lips of every good data-driven marketer. But in order to answer this question, it's necessary to ensure that all your data is in a coherent format, up-to-date and in an easily accessible location before you're able to perform any deep cross-channel analyses.

Our hard-working team at Adverity prides itself on implementing as many API connectors as possible to ensure you have easy access to all your data sources.

In this spirit, we're pleased to announce a handful of new API connectors for all Adverity users. We've provided information about the new connectors available below:

Smec - a SaaS+ company that provides tailored software solutions for Google AdWords users. Leveraging a balance between machine and human brainpower to maximize KPI driven results.

AdEngine - a data-driven, scalable text ad automation platform that extracts keywords directly from your website and inventory. This service supports you in identifying the opportunities to cover all search terms and redirect your users to the most appropriate landing page.

Set yourself apart from the competition with inventory driven ad extensions, with up to hourly synchronisation between AdEngine, Google and the data feed.

Whoop - a predictive bid management tool for Google Shopping. Whoop's Advanced Bid Strategies service allow you to target specific sections of your assortment, and to set smart bids on every item of your assortment.

AdScanner - supports you with next-generation TV insights by helping to answer a number of all-important questions, including:

  • What are companies advertising?
  • How much are they spending on their advertising?
  • When are they advertising?
  • What are their audiences watching?
  • How does this influence business KPIs?

Adscanner analyses the performance of TV advertising in real time and provides clients with event-based notifications, raw data, reports and cockpit solutions.

Google Ads Data Hub - an ads measurement system that empowers advertisers, agencies and third-party vendors to input all their data into BigQuery and display it alongside their campaign data.

Nielsen Digital Ad Ratings (DAR) - a digital ad measurement tool. Providing a next day view of audiences visiting or seeing your ads through computer, mobile, tablets or other connected devices.

Should you have any questions about our data connector library, please feel free to reach out in our chat or write a comment below.

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Written by Neil Claydon

Neil is the Marketing Assistant here at Adverity. It’s his job to produce and share lots of stimulating content to whet your appetite for all things big data marketing. He’s also an avid musician, traveller, runner and sports fan.

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