Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

29 Apr 2020  |   Rory Maginess-Roberts

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it..

MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS

Marketers in the Unknown: Where We Are and How to Move Further?

24 Apr 2020  |   Adverity

The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19...

ADVERITY MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI

8 Key Metrics for Your Performance Marketing Reports

20 Apr 2020  |   Vladimir Ceric

The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Most Relevant KPIs for Your Mobile App and How to Track Them

09 Apr 2020  |   Vladimir Ceric

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll..

MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

20 Chart Types You Can Use to Visualize Your Data

01 Apr 2020  |   Vladimir Ceric

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted..

MARKETING ANALYTICS MARKETING DATA ADVERITY SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Is Relying on One Technology Provider Good for Your Agency’s Business?

24 Mar 2020  |   Mitesh Lakhani

Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer..

MARKETING INTELLIGENCE ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE

A Whole New Adverity Experience

20 Mar 2020  |   Christoph Bodenstein

Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed..

ADVERITY CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

AI: Growth Tool or Gimmick for the Advertising Industry?

11 Feb 2020  |   Mitesh Lakhani

In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an..

MARKETING INTELLIGENCE ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE

How to Automatically Import Data into Google Analytics

28 Oct 2019  |   Christoph Bodenstein

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION

Austrian National Tourist Office - Thinking Global

24 Sep 2019  |   Nico Carstensen

 If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

MARKETING REPORTS DATA EXPLORATION CUSTOMER EXPERIENCE CASE STUDY
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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