4 Things We Hear Agencies are Struggling With

04 Mar 2021  |   John Ball

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

4 Golden Rules for Dashboard Best Practice

02 Mar 2021  |   Andy Fairclough

Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten..

MARKETING ANALYTICS MARKETING REPORTS DATA EXPLORATION DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING

5 Key Post-COVID Learnings for Automotive Marketers

25 Feb 2021  |   Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

7 Building Blocks of Good Data Governance

23 Feb 2021  |   Adverity

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we..

BIG DATA ETL CLEAN DATA STACK DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS

Top KPIs for News and Media Companies

18 Feb 2021  |   Vladimir Ceric

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

The Difference Between AI and Predictive Analytics

17 Feb 2021  |   Tom Rennell

Once you have created your basic reports, using a combination of KPIs, the next logical step is to move towards more advanced data analysis..

Data vs Metric vs KPI vs Report

11 Feb 2021  |   Tom Rennell

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

ETL –  What is it and How Do I Do it?

10 Feb 2021  |   Adverity

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for..

ETL ADVERITY CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA WAREHOUSE DATA-DRIVEN MARKETING

WEBINAR: How to Avoid Headless Chicken Marketing

03 Feb 2021  |   Adverity

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

01 Feb 2021  |   Vladimir Ceric

The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing..

MARKETING ANALYTICS DATA INTEGRATION Entertainment & Media
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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