Is Big Data Putting an End to Creativity in Marketing?

23 Jan 2019  |   Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY

Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

17 Jan 2019  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

..

DATA INTEGRATION DATA HARMONISATION CASE STUDY

Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

18 Dec 2018  |   Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

I am sure that most marketers will..

DATA ANALYTICS DATA WAREHOUSE

Crunching Data Is Not Enough. You Need to Be Telling Stories.

14 Dec 2018  |   Mina Nacheva

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed,..

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

This is How Personalized Marketing Helps You Sell More

06 Dec 2018  |   Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

MARKETING ANALYTICS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY

What is iPaaS? Here’s How it Will Shape Marketing in 2019

30 Nov 2018  |   Neil Claydon

I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a..

MARKETING ANALYTICS ADVERITY DATA INTEGRATION IPAAS

Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE

Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

08 Nov 2018  |   Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETING

Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

25 Oct 2018  |   Nico Carstensen

Tell me, do you sometimes question the idea of using data to run advertising campaigns?

BIG DATA MARKETING DATA MARKETING ROI

How Marketing Dashboards Uncover Smart Insights and Boost ROI

12 Oct 2018  |   Nico Carstensen

Hi, I am Nico and I just started a new job at Adverity as Content Manager.

MARKETING ANALYTICS MARKETING REPORTS MARKETING DASHBOARDS
author-example.jpg

Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

  • LATEST POSTS

SIGN ME UP FOR THE LATEST NEWS FROM THE EXCITING WORLD OF DATA, STATISTICS & REPORTING!

Post a Comment