How Data Transformation is Helping Analysts with Marketing Analytics

28 Aug 2018  |   Mina Nacheva

With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as..

DATA HARMONISATION MARKETING ANALYTICS

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

21 Aug 2018  |   Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING

6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

14 Aug 2018  |   Christoph Bodenstein

The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.

DATA VISUALISATION MARKETING REPORTS

ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

02 Aug 2018  |   Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS

Data Warehouses for Marketing: The Next Step Towards Better and Faster Insights

25 Jul 2018  |   Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

This is hardly the case anymore -..

DATA WAREHOUSE DATA ANALYTICS

Harness the Power of ETL to Boost Your Marketing Analytics

19 Jul 2018  |   Mina Nacheva

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking..

ETL MARKETING ANALYTICS

Integrating All Your Data Has Never Been Easier: Announcing Six New API Connectors

12 Jul 2018  |   Neil Claydon

"What strategies can I use to optimize my marketing and sales performance?" That's the question on the lips of every good data-driven marketer...

API DATA INTEGRATION

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Fashionette Case Study: Automated Data Integration in the Online Retail Industry

25 Jun 2018  |   Eugen Knippel

Fashionette is a young German e-commerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has..

MARKETING TECHNOLOGY CASE STUDY MARKETING ROI

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

MARKETING INTELLIGENCE DATA ANALYTICS DATA QUALITY
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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