Great Customer Experience Needs Great Tech

10 Apr 2018  |   Eugen Knippel
The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized.. DATA ANALYTICS CUSTOMER EXPERIENCE

Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

06 Apr 2018  |   Eugen Knippel

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

API MARKETING ANALYTICS

Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

26 Mar 2018  |   Eugen Knippel

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS

Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

14 Mar 2018  |   Mina Nacheva

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,..

MARKETING ANALYTICS E-COMMERCE

Brand Safety: How Marketers are Shaping the Future of Responsible Advertising

06 Mar 2018  |   Neil Claydon

In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and..

CHIEF MARKETING OFFICER (CMO)

In 2018, Every Serious Marketer Needs To Become a Data Analyst

27 Feb 2018  |   Mina Nacheva

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling..

MARKETING ANALYTICS

Download Ebook: Strategic Playbook for Data-Driven Advertising Agencies - Part One

20 Feb 2018  |   Alexander Igelsböck

We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part..

MARKETING ANALYTICS BIG DATA DATA-DRIVEN MARKETING

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12 Feb 2018  |   Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI

Adverity Update: New API Connectors Added To Our Library

06 Feb 2018  |   Eugen Knippel

Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers..

API DATA INTEGRATION

Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

25 Jan 2018  |   Eugen Knippel

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..

MARKETING DATA DATA INTEGRATION DATA HARMONISATION CASE STUDY
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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