Marketers Spend More on Analytics - Even Though their Budgets Decline

17 Jan 2018  |   Mina Nacheva

The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and..

MARKETING ANALYTICS

Why Data-driven Marketing Should Start with a Data Strategy

09 Jan 2018  |   Eugen Knippel

As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..

MARKETING DATA DATA-DRIVEN MARKETING

Finishing 2017 on a High: Announcing New APIs to our Library

18 Dec 2017  |   Neil Claydon

Drowning in Your Marketing Data? It's Time for Some Housekeeping

07 Dec 2017  |   Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

BIG DATA MARKETING DATA CLEAN DATA STACK DATA HARMONISATION

Adverity Leverages the Most Important E-Commerce Data

22 Nov 2017  |   Eugen Knippel

Please get in touch to learn how we can help you gathering all your relevant retail and e-commerce data from your favourite tools!

API ADVERITY

7 Features You'll Love About The New Adverity Insights

15 Nov 2017  |   Alexander Igelsböck

Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each..

MARKETING ANALYTICS ADVERITY DATA EXPLORATION DATA VISUALISATION

12 Important KPIs Every Marketer Should Be Measuring

06 Nov 2017  |   Eugen Knippel

Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that..

MARKETING ANALYTICS MARKETING ROI KPI & METRICS

New to Adverity: the Adobe Marketing Cloud API

02 Nov 2017  |   Neil Claydon

We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.

API DATA ANALYTICS

Why It’s Time to Stop Worrying About Your Marketing Reports

24 Oct 2017  |   Neil Claydon

Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re..

MARKETING ANALYTICS MARKETING REPORTS MARKETING ROI

7 Challenges of Your Data-Driven Marketing Strategy

21 Sep 2017  |   Eugen Knippel

Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s..

BIG DATA DATA-DRIVEN MARKETING
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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