New to Adverity: the Adobe Marketing Cloud API

02 Nov 2017  |   Neil Claydon

We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.

API DATA ANALYTICS

Why It’s Time to Stop Worrying About Your Marketing Reports

24 Oct 2017  |   Neil Claydon

Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re..

MARKETING ANALYTICS MARKETING REPORTS MARKETING ROI

7 Challenges of Your Data-Driven Marketing Strategy

21 Sep 2017  |   Eugen Knippel

Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s..

BIG DATA DATA-DRIVEN MARKETING

Why Too Many Companies Fail With Marketing Analytics

07 Sep 2017  |   Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

MARKETING ANALYTICS MARKETING DATA

Why Data Quality Is Crucial For Your Day-to-Day Marketing

30 Aug 2017  |   Eugen Knippel

You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really..

MARKETING ANALYTICS DATA QUALITY

What Is ETL and Why Is It Key to Your Marketing Analytics?

22 Aug 2017  |   Eugen Knippel

The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking:..

MARKETING ANALYTICS ETL

How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

7 Frequently Asked Questions About Adverity - Answered!

03 Aug 2017  |   Eugen Knippel

You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media..

ADVERITY

The Simple Reasons Why We Need APIs to Fuel the Digital Economy

27 Jul 2017  |   Neil Claydon

Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and..

API

The Simple Reason Why Data Keeps Peace Between You & Your Client

19 Jul 2017  |   Mina Nacheva

Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature..

BIG DATA
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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