Why Too Many Companies Fail With Marketing Analytics

07 Sep 2017  |   Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

MARKETING ANALYTICS MARKETING DATA

Why Data Quality Is Crucial For Your Day-to-Day Marketing

30 Aug 2017  |   Eugen Knippel

You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really..

MARKETING ANALYTICS DATA QUALITY

What Is ETL and Why Is It Key to Your Marketing Analytics?

22 Aug 2017  |   Eugen Knippel

The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking:..

MARKETING ANALYTICS ETL

How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

7 Frequently Asked Questions About Adverity - Answered!

03 Aug 2017  |   Eugen Knippel

You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media..

ADVERITY

The Simple Reasons Why We Need APIs to Fuel the Digital Economy

27 Jul 2017  |   Neil Claydon

Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and..

API

The Simple Reason Why Data Keeps Peace Between You & Your Client

19 Jul 2017  |   Mina Nacheva

Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature..

BIG DATA

Why You Need More Than Just Big Data For Your Marketing Analytics

12 Jul 2017  |   Eugen Knippel

Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.

MARKETING ANALYTICS DATA ANALYTICS

Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

07 Jul 2017  |   Eugen Knippel

Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be..

ADVERITY

A Clean Data Stack: The Foundation of Data-Driven Marketing

03 Jul 2017  |   Eugen Knippel

In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their..

CLEAN DATA STACK DATA HARMONISATION DATA-DRIVEN MARKETING
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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