How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

7 Frequently Asked Questions About Adverity - Answered!

03 Aug 2017  |   Eugen Knippel

You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media..

ADVERITY

The Simple Reasons Why We Need APIs to Fuel the Digital Economy

27 Jul 2017  |   Neil Claydon

Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and..

API

The Simple Reason Why Data Keeps Peace Between You & Your Client

19 Jul 2017  |   Mina Nacheva

Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature..

BIG DATA

Why You Need More Than Just Big Data For Your Marketing Analytics

12 Jul 2017  |   Eugen Knippel

Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.

MARKETING ANALYTICS DATA ANALYTICS

Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

07 Jul 2017  |   Eugen Knippel

Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be..

ADVERITY

A Clean Data Stack: The Foundation of Data-Driven Marketing

03 Jul 2017  |   Eugen Knippel

In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their..

CLEAN DATA STACK DATA HARMONISATION DATA-DRIVEN MARKETING

The Art of Data Integration: The Cornerstone of Today’s Marketing

21 Jun 2017  |   Eugen Knippel

Marketing data is everywhere. It exists on various platforms, in large amounts, and is collected through an ever-growing number of tools and..

DATA INTEGRATION

Marketing Data: Big, Diverse – And Highly Fragmented

21 Jun 2017  |   Eugen Knippel

Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all,..

MARKETING DATA

We Are Adverity - Your New Marketing Data Backbone

21 Jun 2017  |   Neil Claydon

Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap..

ADVERITY
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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