12 Important KPIs Every Marketer Should Be Measuring

06 Nov 2017  |   Eugen Knippel

Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that..

MARKETING ANALYTICS MARKETING ROI KPI & METRICS

New to Adverity: the Adobe Marketing Cloud API

02 Nov 2017  |   Neil Claydon

We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.

API DATA ANALYTICS

Why It’s Time to Stop Worrying About Your Marketing Reports

24 Oct 2017  |   Neil Claydon

Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re..

MARKETING ANALYTICS MARKETING REPORTS MARKETING ROI

7 Challenges of Your Data-Driven Marketing Strategy

21 Sep 2017  |   Eugen Knippel

Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s..

BIG DATA DATA-DRIVEN MARKETING

Why Too Many Companies Fail With Marketing Analytics

07 Sep 2017  |   Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

MARKETING ANALYTICS MARKETING DATA

Why Data Quality Is Crucial For Your Day-to-Day Marketing

30 Aug 2017  |   Eugen Knippel

You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really..

MARKETING ANALYTICS DATA QUALITY

What Is ETL and Why Is It Key to Your Marketing Analytics?

22 Aug 2017  |   Eugen Knippel

The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking:..

MARKETING ANALYTICS ETL

How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

7 Frequently Asked Questions About Adverity - Answered!

03 Aug 2017  |   Eugen Knippel

You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media..

ADVERITY

The Simple Reasons Why We Need APIs to Fuel the Digital Economy

27 Jul 2017  |   Neil Claydon

Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and..

API
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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