We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part guide for advertising agencies looking to modernise their business model by leveraging data to the fullest.
In this first instalment, we'll be covering the end-to-end data integration process. In layman's terms, this describes the process by which agencies acquire all kinds of data from different marketing tools, harmonise these datasets into a consistent format and then use advanced analytics tools to uncover unique and compelling insights into campaigns and wider marketing performance.
Looking ahead to part two, we'll cover the reasons why we believe agencies should embrace the power of modern marketing intelligence and provide some practical advice for doing so. This will ultimately serve as a catalyst for making quicker and better-informed decisions to maximise your return on ad spend - helping to foster strong and successful relationships between your agency and its clients.
The third and final part of this e-book will make a series of future predictions that data-driven marketers can expect from the industry. By anticipating these changes, agencies will be better placed to rise to these new challenges if and when they occur.
Strategic Playbook for Data-driven Agencies
PART ONE: HOW MODERN ADVERTISING AGENCIES CAN BENEFIT FROM SOLVING THE BIG DATA PUZZLE
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A large part of our team has been working in the agency business for several years and we know the pains by heart. A few years ago, one of our main tasks was to lead the process of media strategy, planning and buying. The execution of these processes has always been well-documented, and while this has continued to change over the years, its has remained relatively straightforward.
The real struggle lies in building trust with the client: being able to fulfil the promise of reaching their goals, document the process, report and optimise campaigns. There was a systemic flaw in the whole process: most of these tasks were manual, tedious work. We concluded back then that this was not the way to go for us. Or for agencies in general.
It was at this time that we founded Adverity; we believe that you need to be able to automate 95% of this process in order to be efficient. And for this, you really need to understand the implications of this undertaking.You can download the 28-page PDF here - we hope you will enjoy reading it! If you want to learn more about advanced marketing analytics software, our team is always on-hand to answer any questions you may have. BACK TO POSTS