ARTICLES ON ADVERITY

Adverity makes you smart with data. Our innovative software enables you to easily connect and work with data from all media, marketing and e-commerce platforms.

How does Attribution Change Without Third-Party Cookies?

27 Apr 2021  |   Adverity

In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling..

MARKETING ANALYTICS ADVERITY DATA ANALYTICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS

ETL –  What is it and How Do I Do it?

10 Feb 2021  |   Adverity

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for..

ETL ADVERITY CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA WAREHOUSE DATA-DRIVEN MARKETING

How to Get Ahead of the Competition with Data and Analytics

11 Nov 2020  |   Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..

MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

How to Get From Data Silos to Automated Insights?

30 Sep 2020  |   Adverity

Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

MARKETING ANALYTICS MARKETING DATA ETL ADVERITY DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Reshaping Your Marketing in the Wake of Changing Customer Behaviors

02 Sep 2020  |   Adverity

To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short..

MARKETING DATA ADVERITY CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

New Augmented Analytics Features in the Adverity Platform

31 Jul 2020  |   Gavin England

We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present..

MARKETING ANALYTICS ADVERITY MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

24 Jul 2020  |   Adverity

The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and..

MARKETING ANALYTICS BIG DATA ADVERITY DATA EXPLORATION DATA ANALYTICS DATA-DRIVEN MARKETING

Why G2 Reviews Are Important to Us

06 Jul 2020  |   Adverity

The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for..

ADVERITY CUSTOMER EXPERIENCE

Getting the Naming Conventions Right, with the Help of AI

02 Jul 2020  |   Adverity

As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get..

MARKETING ANALYTICS ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

10 Most Important Google Ads Metrics

24 Jun 2020  |   Vladimir Ceric

You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By..

MARKETING ANALYTICS ADVERITY DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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