Articles on BIG DATA

With huge sets of highly varied, structured and unstructured data at your disposal, learn how data can support your marketing strategy and analytics.

Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

25 Oct 2018  |   Nico Carstensen

Tell me, do you sometimes question the idea of using data to run advertising campaigns?

MARKETING ROI MARKETING DATA BIG DATA

7 Reasons Why You Should Stop Using Spreadsheets

28 Sep 2018  |   Mina Nacheva

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view..

BIG DATA SPREADSHEETS DATA VISUALISATION MARKETING ANALYTICS

Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?

09 May 2018  |   Mina Nacheva

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We..

BIG DATA GDPR

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO) BIG DATA DATA ANALYTICS

Is Big Data Putting an End to Creativity in Marketing?

03 Apr 2018  |   Mina Nacheva

There seems to be a sort of an unspoken understanding among marketing professionals that data and creativity are somehow complete opposites. Data..

BIG DATA

Download Ebook: Strategic Playbook for Data-Driven Advertising Agencies - Part One

20 Feb 2018  |   Alexander Igelsböck

We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part..

BIG DATA MARKETING ANALYTICS DATA-DRIVEN MARKETING

Drowning in Your Marketing Data? It's Time for Some Housekeeping

07 Dec 2017  |   Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

CLEAN DATA STACK DATA HARMONISATION BIG DATA MARKETING DATA

7 Challenges of Your Data-Driven Marketing Strategy

21 Sep 2017  |   Eugen Knippel

Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s..

BIG DATA DATA-DRIVEN MARKETING

The Simple Reason Why Data Keeps Peace Between You & Your Client

19 Jul 2017  |   Mina Nacheva

Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature..

BIG DATA
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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