Articles on CHIEF MARKETING OFFICER (CMO)

CMOs facilitate growth and drive sales through marketing plans to gain a competitive advantage. Learn how CMOs are becoming increasingly data-driven.

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO) BIG DATA DATA ANALYTICS

Brand Safety: How Marketers are Shaping the Future of Responsible Advertising

06 Mar 2018  |   Neil Claydon

In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and..

CHIEF MARKETING OFFICER (CMO)

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12 Feb 2018  |   Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

MARKETING DATA MARKETING ANALYTICS MARKETING ROI CHIEF MARKETING OFFICER (CMO)
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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