ARTICLES ON CHIEF MARKETING OFFICER (CMO)

CMOs facilitate growth and drive sales through marketing plans to gain a competitive advantage. Learn how CMOs are becoming increasingly data-driven.

Marketers in the Unknown: Where We Are and How to Move Further?

24 Apr 2020  |   Adverity

The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19...

ADVERITY MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

BIG DATA DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO)

Brand Safety: How Marketers are Shaping the Future of Responsible Advertising

06 Mar 2018  |   Neil Claydon

In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and..

CHIEF MARKETING OFFICER (CMO)

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12 Feb 2018  |   Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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