Articles on DATA ANALYTICS

Adverity's advanced data integration and marketing analytics tools integrate all your data and provide valuable insights to improve marketing performance.

Is Big Data Putting an End to Creativity in Marketing?

23 Jan 2019  |   Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY

Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

18 Dec 2018  |   Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

I am sure that most marketers will..

DATA ANALYTICS DATA WAREHOUSE

Crunching Data Is Not Enough. You Need to Be Telling Stories.

14 Dec 2018  |   Mina Nacheva

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed,..

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

MARKETING ANALYTICS DATA ANALYTICS

The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

05 Sep 2018  |   Mina Nacheva

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL DATA ANALYTICS MARKETING TECHNOLOGY

ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

02 Aug 2018  |   Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

16 May 2018  |   Neil Claydon

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s..

MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION

'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

30 Apr 2018  |   Neil Claydon

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the..

DATA ANALYTICS MARKETING ROI
author-example.jpg

Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

  • LATEST POSTS

SIGN ME UP FOR THE LATEST NEWS FROM THE EXCITING WORLD OF DATA, STATISTICS & REPORTING!

Post a Comment