Is Big Data Putting an End to Creativity in Marketing?

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

I am sure that most marketers will..

DATA ANALYTICS DATA WAREHOUSE

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed,..

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

MARKETING ANALYTICS DATA ANALYTICS

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL DATA ANALYTICS MARKETING TECHNOLOGY

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s..

MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the..

DATA ANALYTICS MARKETING ROI