3 Ways Sports Brands Can Use Data to Increase Audience EngagementRead blog püos

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..

Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten..

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we..

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot..

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions..

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..