How TV Attribution Will Impact Your ROI Measurement

Over the past two decades, there has been an emergence of new advertising mediums into the digital era. It is now unclear if TV ads are still..

DATA ANALYTICS MARKETING ANALYTICS

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL MARKETING TECHNOLOGY DATA ANALYTICS

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

This is hardly the case anymore -..

DATA WAREHOUSE DATA ANALYTICS

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

MARKETING INTELLIGENCE DATA ANALYTICS DATA QUALITY

“I believe in the power of story. Story is where we came from. Story is where we’re going. Story is what connects us and binds us to each other...

DATA ANALYTICS DATA VISUALISATION MARKETING ANALYTICS

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s..

GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA ANALYTICS DATA VISUALISATION MARKETING REPORTS

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the..

MARKETING ROI DATA ANALYTICS

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO) BIG DATA DATA ANALYTICS