Articles on DATA ANALYTICS

Adverity's advanced data integration and marketing analytics tools integrate all your data and provide valuable insights to improve marketing performance.

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

Over the past two decades, there has been an emergence of new advertising mediums into the digital era. It is now unclear if TV ads are still..

DATA ANALYTICS MARKETING ANALYTICS

The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

05 Sep 2018  |   Mina Nacheva

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL MARKETING TECHNOLOGY DATA ANALYTICS

ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

02 Aug 2018  |   Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS

Data Warehouses for Marketing: The Next Step Towards Better and Faster Insights

25 Jul 2018  |   Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

This is hardly the case anymore -..

DATA WAREHOUSE DATA ANALYTICS

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

MARKETING INTELLIGENCE DATA ANALYTICS DATA QUALITY

Crunching Data Is Not Enough. You Need to Be Telling Stories.

30 May 2018  |   Mina Nacheva

“I believe in the power of story. Story is where we came from. Story is where we’re going. Story is what connects us and binds us to each other...

DATA ANALYTICS DATA VISUALISATION MARKETING ANALYTICS

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

16 May 2018  |   Neil Claydon

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s..

GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA ANALYTICS DATA VISUALISATION MARKETING REPORTS

'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

30 Apr 2018  |   Neil Claydon

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the..

MARKETING ROI DATA ANALYTICS

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO) BIG DATA DATA ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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