Articles on DATA ANALYTICS

Adverity's advanced data integration and marketing analytics tools integrate all your data and provide valuable insights to improve marketing performance.

How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

13 Apr 2018  |   Eugen Knippel

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

DATA ANALYTICS E-COMMERCE MARKETING ROI

Great Customer Experience Needs Great Tech

10 Apr 2018  |   Eugen Knippel

The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized..

CUSTOMER EXPERIENCE DATA ANALYTICS

New to Adverity: the Adobe Marketing Cloud API

02 Nov 2017  |   Neil Claydon

We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.

API DATA ANALYTICS

Why You Need More Than Just Big Data For Your Marketing Analytics

12 Jul 2017  |   Eugen Knippel

Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.

MARKETING ANALYTICS DATA ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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