ARTICLES ON DATA ANALYTICS (2)

Adverity's advanced data integration and marketing analytics tools integrate all your data and provide valuable insights to improve marketing performance.

WEBINAR: How to Avoid Headless Chicken Marketing

03 Feb 2021  |   Adverity

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

How to Centralize Your eCommerce Data for Intelligent Insights

27 Jan 2021  |   Tom Rennell

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

5 Predictions for eCommerce in 2021

13 Jan 2021  |   Craig Bryant

Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions..

DATA EXPLORATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING

How to Embrace the Power of Proactive Analytics

26 Nov 2020  |   Adverity

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS

6 Things Marketers Can Do to Boost Website Performance

19 Nov 2020  |   Vladimir Ceric

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

How to Get Ahead of the Competition with Data and Analytics

11 Nov 2020  |   Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..

MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Customer Journey, Conversion Tracking and Attribution in 2021

04 Nov 2020  |   Christoph Bodenstein

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS GDPR MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

How Data Transformation Can Deliver Better Insights for SaaS Marketers

21 Oct 2020  |   Adverity

Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it...

MARKETING ANALYTICS CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS

How to Map Out a Successful Q4 in Retail in a Year Like This

15 Oct 2020  |   Adverity

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you..

MARKETING ANALYTICS BIG DATA DATA ANALYTICS E-COMMERCE DATA-DRIVEN MARKETING

Using Data to Find Customers and Transform Your SaaS Marketing

13 Oct 2020  |   Adverity

More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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