ARTICLES ON DATA ANALYTICS

Adverity's advanced data integration and marketing analytics tools integrate all your data and provide valuable insights to improve marketing performance.

A Smarter Approach to Naming Conventions

20 May 2020  |   Joseph Caston

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of..

MARKETING DATA ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE

Integrating Data Through APIs as the First Step to Marketing Effectiveness

15 May 2020  |   Adverity

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has..

API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

29 Apr 2020  |   Rory Maginess-Roberts

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it..

MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS

8 Key Metrics for Your Performance Marketing Reports

20 Apr 2020  |   Vladimir Ceric

The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Most Relevant KPIs for Your Mobile App and How to Track Them

09 Apr 2020  |   Vladimir Ceric

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll..

MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

20 Chart Types You Can Use to Visualize Your Data

01 Apr 2020  |   Vladimir Ceric

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted..

MARKETING ANALYTICS MARKETING DATA ADVERITY SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Is Big Data Putting an End to Creativity in Marketing?

23 Jan 2019  |   Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY

Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

18 Dec 2018  |   Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

I am sure that most marketers will..

DATA ANALYTICS DATA WAREHOUSE

Crunching Data Is Not Enough. You Need to Be Telling Stories.

14 Dec 2018  |   Mina Nacheva

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed,..

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

MARKETING ANALYTICS DATA ANALYTICS
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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