Data-driven marketing is a strategy that aims to optimize brand communications through insights derived from customer information. Data-driven marketers can use user data to predict their needs, desires and future behaviors. These insights can help marketers develop personalized marketing strategies for the highest possible return on investment (ROI).
We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
MARKETING TECHNOLOGY DATA VISUALISATION DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETINGIf you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..
MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETINGWe're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part..
BIG DATA MARKETING ANALYTICS DATA-DRIVEN MARKETINGAs online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..
MARKETING DATA DATA-DRIVEN MARKETINGWorking in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s..
BIG DATA DATA-DRIVEN MARKETINGIn today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their..
CLEAN DATA STACK DATA HARMONISATION DATA-DRIVEN MARKETING
Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious
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