ARTICLES ON DATA-DRIVEN MARKETING

Data-driven marketing is a strategy that aims to optimize brand communications through insights derived from customer information. Data-driven marketers can use user data to predict their needs, desires and future behaviors. These insights can help marketers develop personalized marketing strategies for the highest possible return on investment (ROI).

Is your retail business ready for the holiday season?

22 Sep 2021  |   Amy Mills

The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few..

MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING

Cars, COVID, and Cookies: How is automotive marketing changing?

26 Aug 2021  |   Adverity

From cars to COVID to cookies, guest speakers Alex Holt (Cars.com) and Marc Castañe (Autoscount24) speak with Adverity’s Marija Traut about how..

DATA-DRIVEN MARKETING

Why data and analytics are a must-have for any successful business

17 Aug 2021  |   Alexander Igelsböck

Following Adverity’s Series D funding announcement, CEO Alexander Igelsböck looks at why data and analytics are fast becoming the cornerstone of..

MARKETING ANALYTICS ADVERITY DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

How to build an insights-driven culture in your business

10 Aug 2021  |   Adverity

Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING

What is Market Mix Modelling and how can it help with attribution?

04 Aug 2021  |   Adverity

In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Market Mix Modeling (MMM)..

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What does ‘being insights-driven’ mean?

28 Jul 2021  |   Adverity

Before realizing why being insights-driven is important for companies of all sizes, we need to understand what does an organization need to have..

MARKETING ANALYTICS DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Why is being insights-driven crucial for business success?

20 Jul 2021  |   Adverity

Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Beginning of a Data Journey

14 Jul 2021  |   Daniel Fröhlacher

This is a story on how the world's leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with..

MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA ANALYTICS CASE STUDY DATA-DRIVEN MARKETING

Our Top Marketing Tools for 2021 and Beyond

22 Jun 2021  |   Andrea Buforn

If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 

MARKETING ANALYTICS MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Anywhere Operations - the Way to Future-Proof Your Marketing

09 Jun 2021  |   Adverity

Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new..

MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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