MARKETING ANALYTICS
MARKETING DATA
DATA INTEGRATION
DATA ANALYTICS
DATA-DRIVEN MARKETING
Reshaping Your Marketing in the Wake of Changing Customer Behaviors
02 Sep 2020 | AdverityTo get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short..
4 Ways You Can Use Big Data to Improve Your Marketing
26 Aug 2020 | Vladimir CericModern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a..
10 Most Important Website Metrics for Marketing Managers
19 Aug 2020 | Vladimir CericRegardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So..
7 Ways How Augmented Analytics Tools Can Help Marketing
13 Aug 2020 | Vladimir CericWith a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms,..
New Augmented Analytics Features in the Adverity Platform
31 Jul 2020 | Gavin EnglandWe are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present..
National Tourist Office Uses Data Insights to Fight COVID-19 Downturn
24 Jul 2020 | AdverityThe global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and..
Getting the Naming Conventions Right, with the Help of AI
02 Jul 2020 | AdverityAs a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get..
10 Most Important Google Ads Metrics
24 Jun 2020 | Vladimir CericYou’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By..
Can Advertisers Use AI as an Engine for Growth?
10 Jun 2020 | AdverityUse cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can..
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Written by Vladimir Ceric
Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.
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