Data-driven marketing is a strategy that aims to optimize brand communications through insights derived from customer information. Data-driven marketers can use user data to predict their needs, desires and future behaviors. These insights can help marketers develop personalized marketing strategies for the highest possible return on investment (ROI).
Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it..
MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING ADVERITY PRESENSEWe’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research..
MARKETING DATA E-COMMERCE DATA-DRIVEN MARKETINGMore and more executives I talk to raise concerns about data chaos in their organization.
DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETINGAdverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer..
MARKETING ANALYTICS MARKETING REPORTS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETINGI think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data..
MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETINGDo you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI?
.. MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETINGWe are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETINGIf you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..
MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETINGWe're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part..
MARKETING ANALYTICS BIG DATA DATA-DRIVEN MARKETINGAs online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..
MARKETING DATA DATA-DRIVEN MARKETING
Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious
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