5 Key Post-COVID Learnings for Automotive MarketersRead blog püos

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot..

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for..

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.

Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions..

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where..