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5 Predictions for eCommerce in 2021
13 Jan 2021 | Craig BryantGiven how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions..
How to Embrace the Power of Proactive Analytics
26 Nov 2020 | AdverityAiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..
6 Things Marketers Can Do to Boost Website Performance
19 Nov 2020 | Vladimir CericMost marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where..
How to Get Ahead of the Competition with Data and Analytics
11 Nov 2020 | AdverityBeing innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..
The Customer Journey, Conversion Tracking and Attribution in 2021
04 Nov 2020 | Christoph BodensteinWith major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..
7 Must-Have Metrics for Every SaaS Marketer to Drive Growth
28 Oct 2020 | AdverityBuilding a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers...
How to Map Out a Successful Q4 in Retail in a Year Like This
15 Oct 2020 | AdverityThe holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you..
Is Augmented Analytics the Ultimate Digital Marketing Tool?
07 Oct 2020 | Vladimir CericFinding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the..
Facebook Shortens the Default Attribution Window. What Happens Now?
01 Oct 2020 | Vladimir CericFacebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your..
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Written by Vladimir Ceric
Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.
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