Articles on DATA-DRIVEN MARKETING

Data-driven marketing is a strategy that aims to optimize brand communications through insights derived from customer information. Data-driven marketers can use user data to predict their needs, desires and future behaviors. These insights can help marketers develop personalized marketing strategies for the highest possible return on investment (ROI).

A Clean Data Stack: The Foundation of Data-Driven Marketing

03 Jul 2017  |   Eugen Knippel

In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their..

CLEAN DATA STACK DATA HARMONISATION DATA-DRIVEN MARKETING
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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