ARTICLES ON DATA INTEGRATION

Data integration and iPaaS tools enable you to combine datasets from different sources to provide you with a complete overview of your marketing performance.

10 Most Important Google Ads Metrics

24 Jun 2020  |   Vladimir Ceric

You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By..

MARKETING ANALYTICS ADVERITY DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING

Case Study: Data Integration for Digital Marketing Consultancies

17 Jun 2020  |   Neil Claydon

Digital Matter is a fast-growing performance marketing consultancy, headquartered in New York City, with offices in San Francisco and Portland. As..

ETL DATA INTEGRATION CASE STUDY

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

08 Jun 2020  |   Adverity

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

What’s What on TikTok - A Basic Guide for Marketers

28 May 2020  |   Adverity

As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use..

MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING

Integrating Data Through APIs as the First Step to Marketing Effectiveness

15 May 2020  |   Adverity

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has..

API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

29 Apr 2020  |   Rory Maginess-Roberts

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it..

MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS

How to Automatically Import Data into Google Analytics

28 Oct 2019  |   Christoph Bodenstein

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION

How to Defeat Data Chaos with Marketing Intelligence

25 Mar 2019  |   Eugen Knippel

More and more executives I talk to raise concerns about data chaos in their organization.

DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

17 Jan 2019  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

..

DATA INTEGRATION DATA HARMONISATION CASE STUDY

What is iPaaS? Here’s How it Will Shape Marketing in 2019

30 Nov 2018  |   Neil Claydon

I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a..

MARKETING ANALYTICS ADVERITY DATA INTEGRATION IPAAS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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