ARTICLES ON DATA INTEGRATION

Data integration and iPaaS tools enable you to combine datasets from different sources to provide you with a complete overview of your marketing performance.

Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

08 Nov 2018  |   Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETING

Adverity Partners up with Tableau to Unleash the Power of Data

27 Sep 2018  |   Madara Krumina

We're very excited to announce our new partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms. ..

DATA INTEGRATION MARKETING INTELLIGENCE DATA VISUALISATION TABLEAU

Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals

12 Sep 2018  |   Mina Nacheva

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to..

DATA INTEGRATION

ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

02 Aug 2018  |   Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS

Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

26 Mar 2018  |   Eugen Knippel

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS

Adverity Update: New API Connectors Added To Our Library

06 Feb 2018  |   Eugen Knippel

Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers..

API DATA INTEGRATION

Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

25 Jan 2018  |   Eugen Knippel

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..

MARKETING DATA DATA INTEGRATION DATA HARMONISATION CASE STUDY

The Art of Data Integration: The Cornerstone of Today’s Marketing

21 Jun 2017  |   Eugen Knippel

Marketing data is everywhere. It exists on various platforms, in large amounts, and is collected through an ever-growing number of tools and..

DATA INTEGRATION
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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