ARTICLES ON DATA INTEGRATION

Data integration and iPaaS tools enable you to combine datasets from different sources to provide you with a complete overview of your marketing performance.

Integrating Data Through APIs as the First Step to Marketing Effectiveness

15 May 2020  |   Adverity

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has..

API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

29 Apr 2020  |   Rory Maginess-Roberts

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it..

MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS

How to Automatically Import Data into Google Analytics

28 Oct 2019  |   Christoph Bodenstein

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION

How to Defeat Data Chaos with Marketing Intelligence

25 Mar 2019  |   Eugen Knippel

More and more executives I talk to raise concerns about data chaos in their organization.

DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

17 Jan 2019  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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DATA INTEGRATION DATA HARMONISATION CASE STUDY

What is iPaaS? Here’s How it Will Shape Marketing in 2019

30 Nov 2018  |   Neil Claydon

I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a..

MARKETING ANALYTICS ADVERITY DATA INTEGRATION IPAAS

Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

08 Nov 2018  |   Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETING

Adverity Partners up with Tableau to Unleash the Power of Data

27 Sep 2018  |   Madara Krumina

We're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.

DATA INTEGRATION MARKETING INTELLIGENCE DATA VISUALISATION TABLEAU

Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals

12 Sep 2018  |   Mina Nacheva

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to..

DATA INTEGRATION

ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

02 Aug 2018  |   Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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