Integrating Data Through APIs as the First Step to Marketing EffectivenessRead blog püos

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has..

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it..

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..

More and more executives I talk to raise concerns about data chaos in their organization.

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a..

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

We're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to..

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.