Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?
29 Apr 2020 | Rory Maginess-RobertsWe live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it..
How to Automatically Import Data into Google Analytics
28 Oct 2019 | Christoph BodensteinNavigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..
How to Defeat Data Chaos with Marketing Intelligence
25 Mar 2019 | Eugen KnippelMore and more executives I talk to raise concerns about data chaos in their organization.
Case Study: E-Commerce Growth Through Automated Data Integration & Analytics
17 Jan 2019 | Eugen KnippelIf you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
What is iPaaS? Here’s How it Will Shape Marketing in 2019
30 Nov 2018 | Neil ClaydonI’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a..
Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making
08 Nov 2018 | Madara KruminaWe are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
Adverity Partners up with Tableau to Unleash the Power of Data
27 Sep 2018 | Madara KruminaWe're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.
Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals
12 Sep 2018 | Mina NachevaBig data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to..
ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives
02 Aug 2018 | Mina NachevaNow that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.
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Written by Vladimir Ceric
Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.
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