Articles on ETL

ETL is short for Extract, Transform, Load. Learn about the ETL process and the benefits of using ETL tools as part of your marketing analytics efforts.

The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

05 Sep 2018  |   Mina Nacheva

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL MARKETING TECHNOLOGY DATA ANALYTICS

ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

02 Aug 2018  |   Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS

Harness the Power of ETL to Boost Your Marketing Analytics

19 Jul 2018  |   Mina Nacheva

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking..

ETL MARKETING ANALYTICS

What Is ETL and Why Is It Key to Your Marketing Analytics?

22 Aug 2017  |   Eugen Knippel

The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking:..

ETL MARKETING ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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