How Data Transformation is Helping Analysts with Marketing AnalyticsRead blog püos

With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as..

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking..

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,..

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling..

We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part..

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..