Google Says “No More Personalized Ad Tracking” - What Does This Mean?Read blog püos

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,..

Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten..

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot..

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing..

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.