Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking..

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,..

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling..

We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part..

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and..