Articles on MARKETING ANALYTICS

Become a marketing analytics expert by managing and analyzing your entire data ecosystem. Harness the power of advanced marketing analytics software today!

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

21 Aug 2018  |   Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING

Harness the Power of ETL to Boost Your Marketing Analytics

19 Jul 2018  |   Mina Nacheva

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking..

MARKETING ANALYTICS ETL

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

06 Apr 2018  |   Eugen Knippel

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

API MARKETING ANALYTICS

Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

26 Mar 2018  |   Eugen Knippel

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS

Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

14 Mar 2018  |   Mina Nacheva

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,..

MARKETING ANALYTICS E-COMMERCE

In 2018, Every Serious Marketer Needs To Become a Data Analyst

27 Feb 2018  |   Mina Nacheva

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling..

MARKETING ANALYTICS

Download Ebook: Strategic Playbook for Data-Driven Advertising Agencies - Part One

20 Feb 2018  |   Alexander Igelsböck

We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part..

MARKETING ANALYTICS BIG DATA DATA-DRIVEN MARKETING

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12 Feb 2018  |   Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI

Marketers Spend More on Analytics - Even Though their Budgets Decline

17 Jan 2018  |   Mina Nacheva

The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and..

MARKETING ANALYTICS
author-example.jpg

Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

  • LATEST POSTS

SIGN ME UP FOR THE LATEST NEWS FROM THE EXCITING WORLD OF DATA, STATISTICS & REPORTING!

How we use your dataAdverity is committed to protecting and respecting your privacy. For more information on our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By submitting any form on our website, you consent to allow Adverity to store and process the personal information submitted above to provide you with the content and or services requested.

Post a Comment