ARTICLES ON MARKETING ANALYTICS

Become a marketing analytics expert by managing and analyzing your entire data ecosystem. Harness the power of advanced marketing analytics software today!

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

MARKETING ANALYTICS DATA ANALYTICS

7 Reasons Why You Should Stop Using Spreadsheets

28 Sep 2018  |   Mina Nacheva

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view..

MARKETING ANALYTICS BIG DATA SPREADSHEETS DATA VISUALISATION

How Data Transformation is Helping Analysts with Marketing Analytics

28 Aug 2018  |   Mina Nacheva

With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as..

MARKETING ANALYTICS DATA HARMONISATION

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

21 Aug 2018  |   Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING

Harness the Power of ETL to Boost Your Marketing Analytics

19 Jul 2018  |   Mina Nacheva

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking..

MARKETING ANALYTICS ETL

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

06 Apr 2018  |   Eugen Knippel

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

API MARKETING ANALYTICS

Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

26 Mar 2018  |   Eugen Knippel

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS

Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

14 Mar 2018  |   Mina Nacheva

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,..

MARKETING ANALYTICS E-COMMERCE

In 2018, Every Serious Marketer Needs To Become a Data Analyst

27 Feb 2018  |   Mina Nacheva

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling..

MARKETING ANALYTICS
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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