Articles on MARKETING ANALYTICS

Become a marketing analytics expert by managing and analyzing your entire data ecosystem. Harness the power of advanced marketing analytics software today!

7 Features You'll Love About The New Adverity Insights

15 Nov 2017  |   Alexander Igelsböck

Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each..

MARKETING ANALYTICS ADVERITY DATA EXPLORATION DATA VISUALISATION

12 Important KPIs Every Marketer Should Be Measuring

06 Nov 2017  |   Eugen Knippel

Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that..

MARKETING ANALYTICS MARKETING ROI KPI & METRICS

Why It’s Time to Stop Worrying About Your Marketing Reports

24 Oct 2017  |   Neil Claydon

Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re..

MARKETING ANALYTICS MARKETING REPORTS MARKETING ROI

Why Too Many Companies Fail With Marketing Analytics

07 Sep 2017  |   Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

MARKETING ANALYTICS MARKETING DATA

Why Data Quality Is Crucial For Your Day-to-Day Marketing

30 Aug 2017  |   Eugen Knippel

You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really..

MARKETING ANALYTICS DATA QUALITY

What Is ETL and Why Is It Key to Your Marketing Analytics?

22 Aug 2017  |   Eugen Knippel

The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking:..

MARKETING ANALYTICS ETL

How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

Why You Need More Than Just Big Data For Your Marketing Analytics

12 Jul 2017  |   Eugen Knippel

Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.

MARKETING ANALYTICS DATA ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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