ARTICLES ON MARKETING DATA

Data is one of the most valuable resources available to marketers. Learn how to best use advanced analytics tools to get the most out of your marketing data.

How to Get Ahead of the Competition with Data and Analytics

11 Nov 2020  |   Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..

MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Customer Journey, Conversion Tracking and Attribution in 2021

04 Nov 2020  |   Christoph Bodenstein

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS GDPR MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

28 Oct 2020  |   Adverity

Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers...

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Facebook Shortens the Default Attribution Window. What Happens Now?

01 Oct 2020  |   Vladimir Ceric

Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your..

MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING

How to Get From Data Silos to Automated Insights?

30 Sep 2020  |   Adverity

Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

MARKETING ANALYTICS MARKETING DATA ETL ADVERITY DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Harnessing Your Amazon Marketplace Data to Boost Store Performance

09 Sep 2020  |   Adverity

Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING

Reshaping Your Marketing in the Wake of Changing Customer Behaviors

02 Sep 2020  |   Adverity

To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short..

MARKETING DATA ADVERITY CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

4 Ways You Can Use Big Data to Improve Your Marketing

26 Aug 2020  |   Vladimir Ceric

Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a..

MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

7 Ways How Augmented Analytics Tools Can Help Marketing

13 Aug 2020  |   Vladimir Ceric

With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms,..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

08 Jun 2020  |   Adverity

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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