How Modern E-commerce Businesses Use Data to Grow (New Research)Read blog püos

We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research..

Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI?

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

Tell me, do you sometimes question the idea of using data to run advertising campaigns?

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..

As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..