ARTICLES ON MARKETING DATA

Data is one of the most valuable resources available to marketers. Learn how to best use advanced analytics tools to get the most out of your marketing data.

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

18 Mar 2021  |   Tom Rennell

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

10 Mar 2021  |   Tom Rennell

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

4 Things We Hear Agencies are Struggling With

04 Mar 2021  |   John Ball

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

5 Key Post-COVID Learnings for Automotive Marketers

25 Feb 2021  |   Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

Data vs Metric vs KPI vs Report

11 Feb 2021  |   Tom Rennell

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

WEBINAR: How to Avoid Headless Chicken Marketing

03 Feb 2021  |   Adverity

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

How to Centralize Your eCommerce Data for Intelligent Insights

27 Jan 2021  |   Tom Rennell

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

How to Embrace the Power of Proactive Analytics

26 Nov 2020  |   Adverity

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS

How to Get Ahead of the Competition with Data and Analytics

11 Nov 2020  |   Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..

MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Customer Journey, Conversion Tracking and Attribution in 2021

04 Nov 2020  |   Christoph Bodenstein

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS GDPR MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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