3 Ways Sports Brands Can Use Data to Increase Audience Engagement
Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..
Data is one of the most valuable resources available to marketers. Learn how to best use advanced analytics tools to get the most out of your marketing data.
Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..
Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..
Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,..
The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..
Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..
Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.
Last week, we had a..
Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.
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