3 Ways Sports Brands Can Use Data to Increase Audience EngagementRead blog püos

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,..

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..