Conversion Tracking 2019: New Facebook Attribution vs Google

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

Tell me, do you sometimes question the idea of using data to run advertising campaigns?

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..

As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all,..