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The Customer Journey, Conversion Tracking and Attribution in 2021
04 Nov 2020 | Christoph BodensteinWith major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..
7 Must-Have Metrics for Every SaaS Marketer to Drive Growth
28 Oct 2020 | AdverityBuilding a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers...
Facebook Shortens the Default Attribution Window. What Happens Now?
01 Oct 2020 | Vladimir CericFacebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your..
How to Get From Data Silos to Automated Insights?
30 Sep 2020 | AdverityLearn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
Harnessing Your Amazon Marketplace Data to Boost Store Performance
09 Sep 2020 | AdverityAnalyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully..
Reshaping Your Marketing in the Wake of Changing Customer Behaviors
02 Sep 2020 | AdverityTo get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short..
4 Ways You Can Use Big Data to Improve Your Marketing
26 Aug 2020 | Vladimir CericModern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a..
7 Ways How Augmented Analytics Tools Can Help Marketing
13 Aug 2020 | Vladimir CericWith a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms,..
How Marketing Analytics Can Help Telecoms Gain a Competitive Edge
08 Jun 2020 | AdveritySitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up..
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Written by Vladimir Ceric
Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.
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