A Smarter Approach to Naming ConventionsRead blog püos

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of..

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has..

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll..

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted..

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..

We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research..

Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI?

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it?..