Articles on MARKETING DATA

Data is one of the most valuable resources available to marketers. Learn how to best use advanced analytics tools to get the most out of your marketing data.

Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING INTELLIGENCE MARKETING TECHNOLOGY E-COMMERCE MARKETING DATA

Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

25 Oct 2018  |   Nico Carstensen

Tell me, do you sometimes question the idea of using data to run advertising campaigns?

MARKETING ROI MARKETING DATA BIG DATA

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12 Feb 2018  |   Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

MARKETING DATA MARKETING ANALYTICS MARKETING ROI CHIEF MARKETING OFFICER (CMO)

Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

25 Jan 2018  |   Eugen Knippel

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..

MARKETING DATA CASE STUDY DATA HARMONISATION DATA INTEGRATION

Why Data-driven Marketing Should Start with a Data Strategy

09 Jan 2018  |   Eugen Knippel

As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..

MARKETING DATA DATA-DRIVEN MARKETING

Drowning in Your Marketing Data? It's Time for Some Housekeeping

07 Dec 2017  |   Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

CLEAN DATA STACK DATA HARMONISATION BIG DATA MARKETING DATA

Why Too Many Companies Fail With Marketing Analytics

07 Sep 2017  |   Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

MARKETING ANALYTICS MARKETING DATA

How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

Marketing Data: Big, Diverse – And Highly Fragmented

21 Jun 2017  |   Eugen Knippel

Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all,..

MARKETING DATA
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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