ARTICLES ON MARKETING DATA

Data is one of the most valuable resources available to marketers. Learn how to best use advanced analytics tools to get the most out of your marketing data.

Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE

Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

25 Oct 2018  |   Nico Carstensen

Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it?..

BIG DATA MARKETING DATA MARKETING ROI

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12 Feb 2018  |   Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI

Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

25 Jan 2018  |   Eugen Knippel

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..

MARKETING DATA DATA INTEGRATION DATA HARMONISATION CASE STUDY

Why Data-driven Marketing Should Start with a Data Strategy

09 Jan 2018  |   Eugen Knippel

As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..

MARKETING DATA DATA-DRIVEN MARKETING

Drowning in Your Marketing Data? It's Time for Some Housekeeping

07 Dec 2017  |   Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

BIG DATA MARKETING DATA CLEAN DATA STACK DATA HARMONISATION

Why Too Many Companies Fail With Marketing Analytics

07 Sep 2017  |   Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

MARKETING ANALYTICS MARKETING DATA

How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

Marketing Data: Big, Diverse – And Highly Fragmented

21 Jun 2017  |   Eugen Knippel

Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all,..

MARKETING DATA
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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