ARTICLES ON MARKETING DATA

Data is one of the most valuable resources available to marketers. Learn how to best use advanced analytics tools to get the most out of your marketing data.

What’s What on TikTok - A Basic Guide for Marketers

28 May 2020  |   Adverity

As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use..

MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING

A Smarter Approach to Naming Conventions

20 May 2020  |   Joseph Caston

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of..

MARKETING DATA ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE

Integrating Data Through APIs as the First Step to Marketing Effectiveness

15 May 2020  |   Adverity

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has..

API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Most Relevant KPIs for Your Mobile App and How to Track Them

09 Apr 2020  |   Vladimir Ceric

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll..

MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

20 Chart Types You Can Use to Visualize Your Data

01 Apr 2020  |   Vladimir Ceric

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted..

MARKETING ANALYTICS MARKETING DATA ADVERITY SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

How to Automatically Import Data into Google Analytics

28 Oct 2019  |   Christoph Bodenstein

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION

How Modern E-commerce Businesses Use Data to Grow (New Research)

02 May 2019  |   Eugen Knippel

We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research..

MARKETING DATA E-COMMERCE DATA-DRIVEN MARKETING

6 Incredible Real-Life Examples of Data-Driven Marketing in Action

31 Jan 2019  |   Nico Carstensen

Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI?

..
MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING

Is Big Data Putting an End to Creativity in Marketing?

23 Jan 2019  |   Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY

Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

  • LATEST POSTS

SIGN ME UP FOR THE LATEST NEWS FROM THE EXCITING WORLD OF DATA, STATISTICS & REPORTING!

Post a Comment