Articles on MARKETING DATA

Data is one of the most valuable resources available to marketers. Learn how to best use advanced analytics tools to get the most out of your marketing data.

How Marketing Analytics Can Help You Achieve Your Business Goals

14 Aug 2017  |   Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI

Marketing Data: Big, Diverse – And Highly Fragmented

21 Jun 2017  |   Eugen Knippel

Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all,..

MARKETING DATA
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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