Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%
Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..
MARKETING DATA
DATA INTEGRATION
DATA HARMONISATION
CASE STUDY
Why Data-driven Marketing Should Start with a Data Strategy
09 Jan 2018 | Eugen KnippelAs online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..
Drowning in Your Marketing Data? It's Time for Some Housekeeping
07 Dec 2017 | Eugen KnippelBig data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..
Why Too Many Companies Fail With Marketing Analytics
07 Sep 2017 | Eugen KnippelIn a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..
How Marketing Analytics Can Help You Achieve Your Business Goals
14 Aug 2017 | Eugen KnippelIf you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you..
Marketing Data: Big, Diverse – And Highly Fragmented
21 Jun 2017 | Eugen KnippelData fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all,..
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Written by Vladimir Ceric
Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.
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