ARTICLES ON MARKETING INTELLIGENCE

Do you know how your customers interact with your company? Generate invaluable insights from your data with the help of advanced marketing intelligence tools.

New Augmented Analytics Features in the Adverity Platform

31 Jul 2020  |   Gavin England

We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present..

MARKETING ANALYTICS ADVERITY MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

Getting the Naming Conventions Right, with the Help of AI

02 Jul 2020  |   Adverity

As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get..

MARKETING ANALYTICS ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

08 Jun 2020  |   Adverity

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

05 Jun 2020  |   Vladimir Ceric

Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are..

MARKETING ANALYTICS BIG DATA ADVERITY MARKETING REPORTS DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

A Smarter Approach to Naming Conventions

20 May 2020  |   Joseph Caston

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of..

MARKETING DATA ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE

Integrating Data Through APIs as the First Step to Marketing Effectiveness

15 May 2020  |   Adverity

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has..

API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

29 Apr 2020  |   Rory Maginess-Roberts

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it..

MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS

8 Key Metrics for Your Performance Marketing Reports

20 Apr 2020  |   Vladimir Ceric

The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Most Relevant KPIs for Your Mobile App and How to Track Them

09 Apr 2020  |   Vladimir Ceric

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll..

MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Is Relying on One Technology Provider Good for Your Agency’s Business?

24 Mar 2020  |   Mitesh Lakhani

Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer..

MARKETING INTELLIGENCE ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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