ARTICLES ON MARKETING INTELLIGENCE

Do you know how your customers interact with your company? Generate invaluable insights from your data with the help of advanced marketing intelligence tools.

AI: Growth Tool or Gimmick for the Advertising Industry?

11 Feb 2020  |   Mitesh Lakhani

In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an..

MARKETING INTELLIGENCE ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE

How to Defeat Data Chaos with Marketing Intelligence

25 Mar 2019  |   Eugen Knippel

More and more executives I talk to raise concerns about data chaos in their organization.

DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE

Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

08 Nov 2018  |   Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETING

Adverity Partners up with Tableau to Unleash the Power of Data

27 Sep 2018  |   Madara Krumina

We're very excited to announce our new partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms. ..

DATA INTEGRATION MARKETING INTELLIGENCE DATA VISUALISATION TABLEAU

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

16 May 2018  |   Neil Claydon

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s..

MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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