ARTICLES ON MARKETING REPORTS

Stop worrying about your marketing reports! Learn how marketing analytics tools boost efficiency, improve data quality and help you uncover valuable insights.

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

10 Mar 2021  |   Tom Rennell

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

4 Things We Hear Agencies are Struggling With

04 Mar 2021  |   John Ball

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

4 Golden Rules for Dashboard Best Practice

02 Mar 2021  |   Andy Fairclough

Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten..

MARKETING ANALYTICS MARKETING REPORTS DATA EXPLORATION DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING

5 Key Post-COVID Learnings for Automotive Marketers

25 Feb 2021  |   Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

Top KPIs for News and Media Companies

18 Feb 2021  |   Vladimir Ceric

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

Data vs Metric vs KPI vs Report

11 Feb 2021  |   Tom Rennell

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

WEBINAR: How to Avoid Headless Chicken Marketing

03 Feb 2021  |   Adverity

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

7 Changes Marketers Need To Look Out for in 2021

18 Jan 2021  |   Tom Rennell

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.

MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

6 Things Marketers Can Do to Boost Website Performance

19 Nov 2020  |   Vladimir Ceric

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

28 Oct 2020  |   Adverity

Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers...

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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