ARTICLES ON MARKETING ROI (2)

Return on investment (ROI) is a useful metric for marketers to assess campaign performance. Learn how to overcome the challenges of producing an accurate ROI.

4 Ways You Can Use Big Data to Improve Your Marketing

26 Aug 2020  |   Vladimir Ceric

Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a..

MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

7 Ways How Augmented Analytics Tools Can Help Marketing

13 Aug 2020  |   Vladimir Ceric

With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms,..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS

Getting the Naming Conventions Right, with the Help of AI

02 Jul 2020  |   Adverity

As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get..

MARKETING ANALYTICS ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

10 Most Important Google Ads Metrics

24 Jun 2020  |   Vladimir Ceric

You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By..

MARKETING ANALYTICS ADVERITY DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

08 Jun 2020  |   Adverity

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

What’s What on TikTok - A Basic Guide for Marketers

28 May 2020  |   Adverity

As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use..

MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING

Marketers in the Unknown: Where We Are and How to Move Further?

24 Apr 2020  |   Adverity

The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19...

ADVERITY MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI

8 Key Metrics for Your Performance Marketing Reports

20 Apr 2020  |   Vladimir Ceric

The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

21 Aug 2019  |   Christoph Bodenstein

Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it..

MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING ADVERITY PRESENSE

Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

25 Oct 2018  |   Nico Carstensen

Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it?..

BIG DATA MARKETING DATA MARKETING ROI
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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