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Data integration for marketers should be as powerful and straightforward as possible. We believe marketers can only make sound decisions if they have access to all of their data. That’s why we’re constantly building new and improving existing API connectors.

Adverity’s API connectors make it possible to query data-sets automatically and with the exact granularity you need to uncover new insights into your reporting.

We are pleased to present to you the newest API connectors in the Adverity API family!

Twitter Analytics API

Our newly released Twitter Engagements Connector provides users with organic data from their Twitter posts. Data can be retrieved on tweet level on a daily and even hourly granularity.

Available metrics are: Impressions, Retweets, Engagements, Followers and many more.

Users can query any time period after September 1, 2014.

By using this connector, advertisers can finally get the full picture of their data driven social media marketing strategy.

If you are an existing Adverity customer and would like to use this connector, please contact your client success manager.

Comscore

Comscore is one of the leading media evaluation tools and provides data to evaluate market penetration of media channels for target groups.

Our connector covers all MMX report types and lets you add media ratings to your marketing dashboards. The report types available are: Key Measures, Demographic Profile, Audience Duplication, Cross Visiting, Source/Loss, Media Trend, % Change Media Trend, Target Trend and % Change Target Trend.

Facebook Boosted Objects

This connector provides you with data for boosted Instagram posts which is not available through the regular Facebook Ads API. Using our new boosted objects connector, you can now easily query comments and likes separately and blend them with your data from our regular Facebook Ads Connector to get the full picture.

LinkedIn Organizations & Brands Connector

LinkedIn Organizations and Brands’ API lets you retrieve statistics about your followers as well as data for organic posts, such as clicks, comments and likes. Follower statistics can be segmented by several breakdowns, such as country, function or industry. Furthermore, users can query data about their LinkedIn page such as page-views (all and unique), mobile page views or views for sections of their page.

Request a live demo for our data integration tool!

Webgains SOAP

In addition to our existing Webgains integration, we now also offer a native connection to Webgains’ SOAP API. This connector offers two report types: Publisher and Activity. Both are available at a daily granularity level.

YouGov Brandindex

YouGov Brandindex quantifies brand perception for industry sectors. Our connector enables users to query several KPIs such as Awareness, Reputation, Quality Perception, and Consideration for multiple brands at once. The data is available on a daily granularity level and can be combined with custom segments.

Powerlinks

Powerlinks brings together media buyers and sellers. Our new connector offers report types for both groups and lets you add programmatic advertising data to your reporting stack. For this connector, we offer data on an hourly granularity level.

SAP HANA

Adverity Datatap comes also now equipped with a native connection to SAP’s database management system “SAP HANA”. User can now use the HANA connector both as a datasource to retrieve data from the database, as well as a destination of your data.

Snowflake

With Snowflake we added another major platform to the Adverity data warehouse connector family! Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions.

 

We hope you’re as excited as we are. As always: if you have any API-related questions, do not hesitate to contact us!

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christoph_bodenstein

Written by Christoph Bodenstein

Christoph is a product manager at Adverity. His responsibility is to do whatever it takes to make users more successful with our tool and to ship new features for the Adverity platforms. He likes to listen to podcasts and is passionate about all kinds of digital topics. On the weekend you can catch him DJing under his alias “Klaue & Tatze”.

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