How Data Transformation Can Deliver Better Insights for SaaS Marketers

21 Oct 2020  |   Adverity

Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it...

MARKETING ANALYTICS CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS

How to Map Out a Successful Q4 in Retail in a Year Like This

15 Oct 2020  |   Adverity

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you..

MARKETING ANALYTICS BIG DATA DATA ANALYTICS E-COMMERCE DATA-DRIVEN MARKETING

Using Data to Find Customers and Transform Your SaaS Marketing

13 Oct 2020  |   Adverity

More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS

Is Augmented Analytics the Ultimate Digital Marketing Tool?

07 Oct 2020  |   Vladimir Ceric

Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the..

MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

Facebook Shortens the Default Attribution Window. What Happens Now?

01 Oct 2020  |   Vladimir Ceric

Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your..

MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING

How to Get From Data Silos to Automated Insights?

30 Sep 2020  |   Adverity

Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

MARKETING ANALYTICS MARKETING DATA ETL ADVERITY DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Harnessing Your Amazon Marketplace Data to Boost Store Performance

09 Sep 2020  |   Adverity

Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING

Reshaping Your Marketing in the Wake of Changing Customer Behaviors

02 Sep 2020  |   Adverity

To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short..

MARKETING DATA ADVERITY CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

4 Ways You Can Use Big Data to Improve Your Marketing

26 Aug 2020  |   Vladimir Ceric

Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a..

MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

10 Most Important Website Metrics for Marketing Managers

19 Aug 2020  |   Vladimir Ceric

Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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