Marketing Analytics Blog

6 Things Marketers Can Do to Boost Website Performance

19 Nov 2020 | Vladimir Ceric

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where..

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How to Get Ahead of the Competition with Data and Analytics

11 Nov 2020 | Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..

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The Customer Journey, Conversion Tracking and Attribution in 2021

04 Nov 2020 | Christoph Bodenstein

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..

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7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

28 Oct 2020 | Adverity

Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers...

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How Data Transformation Can Deliver Better Insights for SaaS Marketers

21 Oct 2020 | Adverity

Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it...

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How to Map Out a Successful Q4 in Retail in a Year Like This

15 Oct 2020 | Adverity

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you..

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Using Data to Find Customers and Transform Your SaaS Marketing

13 Oct 2020 | Adverity

More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering..

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Is Augmented Analytics the Ultimate Digital Marketing Tool?

07 Oct 2020 | Vladimir Ceric

Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the..

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Facebook Shortens the Default Attribution Window. What Happens Now?

01 Oct 2020 | Vladimir Ceric

Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your..

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How to Get From Data Silos to Automated Insights?

30 Sep 2020 | Adverity

Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

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