The Practical Benefits of AI-Powered Analytics for MarketersRead blog püos

You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your..

Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like..

In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling..

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the..

As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and..

Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business..

Using data is a great way to drive sales and create loyal customers. It helps you figure out what clients like and gives them a reason to keep..

As a marketer, sending out emails to subscribers and getting little to no positive results is disappointing. It can also be an indicator that it’s..

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..