Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12, Feb 2018  |   Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while..

MARKETING ANALYTICS MARKETING DATA

Adverity Update: New API Connectors Added To Our Library

06, Feb 2018  |   Eugen Knippel

Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers..

API

Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

25, Jan 2018  |   Eugen Knippel

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the..

MARKETING DATA

Marketers Spend More on Analytics - Even Though their Budgets Decline

17, Jan 2018  |   Mina Nacheva

The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and..

MARKETING ANALYTICS

Why Data-driven Marketing Should Start with a Data Strategy

09, Jan 2018  |   Eugen Knippel

As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data..

MARKETING DATA

Marketing iPaaS Platforms: The Future of Data Integration?

22, Dec 2017  |   Neil Claydon

Buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. One of the latest entries to throw its hat into the ring is iPaaS -..

ADVERITY DATA INTEGRATION

Finishing 2017 on a High: Announcing New APIs to our Library

18, Dec 2017  |   Neil Claydon

The team at Adverity is committed to delivering the highest quality data transformation and visualisation platform on the market. Our ETL..

API

Drowning in Your Marketing Data? It's Time for Some Housekeeping

07, Dec 2017  |   Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

CLEAN DATA STACK DATA HARMONISATION

Adverity Leverages the Most Important E-Commerce Data

22, Nov 2017  |   Eugen Knippel

Please get in touch to learn how we can help you gathering all your relevant retail and e-commerce data from your favourite tools!

API ADVERITY

7 Features You'll Love About The New Adverity Insights

15, Nov 2017  |   Alexander Igelsböck

Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other...

MARKETING ANALYTICS ADVERITY DATA EXPLORATION
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Written by Eugen Knippel

Passionate marketer and travller. Loves sports, Thai Food and spending time with friends and family. Talk to him about videogames, datadriven advertising and internet pop culture on Twitter @euglilcious

 

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