Marketing Analytics Blog

A Smarter Approach to Naming Conventions

20 May 2020 | Joseph Caston

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of..

MARKETING DATA ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE

Integrating Data Through APIs as the First Step to Marketing Effectiveness

15 May 2020 | Adverity

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has..

API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

29 Apr 2020 | Rory Maginess-Roberts

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it..

MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS

Marketers in the Unknown: Where We Are and How to Move Further?

24 Apr 2020 | Adverity

The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19...

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8 Key Metrics for Your Performance Marketing Reports

20 Apr 2020 | Vladimir Ceric

The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Most Relevant KPIs for Your Mobile App and How to Track Them

09 Apr 2020 | Vladimir Ceric

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll..

MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

20 Chart Types You Can Use to Visualize Your Data

01 Apr 2020 | Vladimir Ceric

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted..

MARKETING ANALYTICS MARKETING DATA ADVERITY SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Is Relying on One Technology Provider Good for Your Agency’s Business?

24 Mar 2020 | Mitesh Lakhani

Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer..

MARKETING INTELLIGENCE ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE

A Whole New Adverity Experience

20 Mar 2020 | Christoph Bodenstein

Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed..

ADVERITY CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

AI: Growth Tool or Gimmick for the Advertising Industry?

11 Feb 2020 | Mitesh Lakhani

In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an..