Drowning in Your Marketing Data? It's Time for Some Housekeeping

07, Dec 2017  |   Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data..

CLEAN DATA STACK DATA HARMONISATION

7 Features You'll Love About The New Adverity Insights

15, Nov 2017  |   Alexander Igelsböck

Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other...

MARKETING ANALYTICS ADVERITY DATA EXPLORATION

12 Important KPIs Every Marketer Should Be Measuring

06, Nov 2017  |   Eugen Knippel

Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that..

New to Adverity: the Adobe Marketing Cloud API

02, Nov 2017  |   Neil Claydon

We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.

API

Why It’s Time to Stop Worrying About Your Marketing Reports

24, Oct 2017  |   Neil Claydon

Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re..

MARKETING ANALYTICS MARKETING REPORT

7 Reasons Why You Should Stop Using Spreadsheets

28, Sep 2017  |   Mina Nacheva

Spreadsheets can be great: They’re practical, structured, and can process a wide variety of data. Whether you’re in admin, finance or sales, it’s..

BIG DATA SPREADSHEETS

7 Challenges of Your Data-Driven Marketing Strategy

21, Sep 2017  |   Eugen Knippel
Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s.. BIG DATA

Why Too Many Companies Fail With Marketing Analytics

07, Sep 2017  |   Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential..

MARKETING ANALYTICS MARKETING DATA

Why Data Quality Is Crucial For Your Day-to-Day Marketing

30, Aug 2017  |   Eugen Knippel

You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really..

MARKETING ANALYTICS DATA QUALITY

What Is ETL and Why Is It Key to Your Marketing Analytics?

22, Aug 2017  |   Eugen Knippel

The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking:..

MARKETING ANALYTICS ETL
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Written by Eugen Knippel

Passionate marketer and travller. Loves sports, Thai Food and spending time with friends and family. Talk to him about videogames, datadriven advertising and internet pop culture on Twitter @euglilcious

 

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