How to Defeat Data Chaos with Marketing Intelligence

25 Mar 2019  |   Eugen Knippel

More and more executives I talk to raise concerns about data chaos in their organization.

DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Adverity Achieves AWS Digital Customer Experience Competency Certification

08 Mar 2019  |   Alexander Igelsböck

Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer..

MARKETING ANALYTICS MARKETING REPORTS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

Adverity Offering a New Home for Alooma Users

27 Feb 2019  |   Alexander Igelsböck

In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to..

DATA EXPLORATION DATA HARMONISATION DATA VISUALISATION DATA WAREHOUSE

5 Visualization Features to Make Your Dashboards Interactive

04 Feb 2019  |   Christoph Bodenstein

I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data..

MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING

6 Incredible Real-Life Examples of Data-Driven Marketing in Action

31 Jan 2019  |   Nico Carstensen

Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI?

.. MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING

Is Big Data Putting an End to Creativity in Marketing?

23 Jan 2019  |   Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY

Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

17 Jan 2019  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

..

DATA INTEGRATION DATA HARMONISATION CASE STUDY

Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

18 Dec 2018  |   Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

I am sure that most marketers will..

DATA ANALYTICS DATA WAREHOUSE

Crunching Data Is Not Enough. You Need to Be Telling Stories.

14 Dec 2018  |   Mina Nacheva

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed,..

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

This is How Personalized Marketing Helps You Sell More

06 Dec 2018  |   Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

MARKETING ANALYTICS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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