5 Visualization Features to Make Your Dashboards Interactive

04 Feb 2019  |   Christoph Bodenstein

I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data..

DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING MARKETING REPORTS BIG DATA MARKETING ANALYTICS

6 Incredible Real-Life Examples of Data-Driven Marketing in Action

31 Jan 2019  |   Nico Carstensen

Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI?

.. DATA-DRIVEN MARKETING MARKETING ANALYTICS MARKETING DATA

Is Big Data Putting an End to Creativity in Marketing?

23 Jan 2019  |   Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

BIG DATA MARKETING TECHNOLOGY MARKETING DATA DATA ANALYTICS

Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

17 Jan 2019  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

..

CASE STUDY DATA HARMONISATION DATA INTEGRATION

Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

18 Dec 2018  |   Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file.

I am sure that most marketers will..

DATA WAREHOUSE DATA ANALYTICS

Crunching Data Is Not Enough. You Need to Be Telling Stories.

14 Dec 2018  |   Mina Nacheva

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed,..

DATA ANALYTICS DATA VISUALISATION MARKETING ANALYTICS

This is How Personalized Marketing Helps You Sell More

06 Dec 2018  |   Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

MARKETING TECHNOLOGY MARKETING ANALYTICS CUSTOMER EXPERIENCE

What is iPaaS? Here’s How it Will Shape Marketing in 2019

30 Nov 2018  |   Neil Claydon

I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a..

ADVERITY DATA INTEGRATION IPAAS MARKETING ANALYTICS

Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING INTELLIGENCE MARKETING TECHNOLOGY E-COMMERCE MARKETING DATA

Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

08 Nov 2018  |   Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

MARKETING TECHNOLOGY DATA VISUALISATION DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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