Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING INTELLIGENCE MARKETING TECHNOLOGY E-COMMERCE MARKETING DATA

Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

08 Nov 2018  |   Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

MARKETING TECHNOLOGY DATA VISUALISATION DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

25 Oct 2018  |   Nico Carstensen

Tell me, do you sometimes question the idea of using data to run advertising campaigns?

MARKETING ROI MARKETING DATA BIG DATA

How Marketing Dashboards Uncover Smart Insights and Boost ROI

12 Oct 2018  |   Nico Carstensen

Hi, I am Nico and I just started a new job at Adverity as Content Manager.

MARKETING REPORTS MARKETING ANALYTICS MARKETING DASHBOARDS

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

Over the past two decades, there has been an emergence of new advertising mediums into the digital era. It is now unclear if TV ads are still..

DATA ANALYTICS MARKETING ANALYTICS

7 Reasons Why You Should Stop Using Spreadsheets

28 Sep 2018  |   Mina Nacheva

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view..

BIG DATA SPREADSHEETS DATA VISUALISATION MARKETING ANALYTICS

Adverity Partners up with Tableau to Unleash the Power of Data

27 Sep 2018  |   Madara Krumina

We're very excited to announce our new partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms. ..

MARKETING INTELLIGENCE DATA VISUALISATION DATA INTEGRATION TABLEAU

Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

21 Sep 2018  |   Eugen Knippel
Please note: this case study is also available in German. You can view it here.

UPC Switzerland was the result of a merger of several cable..

CASE STUDY

Top 5 Challenges of Data Integration Faced By Marketing and Analytics Professionals

12 Sep 2018  |   Mina Nacheva

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, (marketing) professionals need to..

DATA INTEGRATION

The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

05 Sep 2018  |   Mina Nacheva

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL MARKETING TECHNOLOGY DATA ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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