Adverity receives € 3.2 million Series A funding to further accelerate its growth

We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove..

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized..

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

There seems to be a sort of an unspoken understanding among marketing professionals that data and creativity are somehow complete opposites. Data..

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,..

In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and..

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling..