6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

14 Aug 2018  |   Christoph Bodenstein

The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.

MARKETING REPORTS DATA VISUALISATION

ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

02 Aug 2018  |   Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS

Data Warehouses for Marketing: The Next Step Towards Better and Faster Insights

25 Jul 2018  |   Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. This is hardly the case anymore -..

DATA ANALYTICS DATA WAREHOUSE

Harness the Power of ETL to Boost Your Marketing Analytics

19 Jul 2018  |   Mina Nacheva

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking..

MARKETING ANALYTICS ETL

Integrating All Your Data Has Never Been Easier: Announcing Six New API Connectors

12 Jul 2018  |   Neil Claydon

"What strategies can I use to optimize my marketing and sales performance?" That's the question on the lips of every good data-driven marketer...

API DATA INTEGRATION

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS

Fashionette Case Study: Automated Data Integration in the Online Retail Industry

25 Jun 2018  |   Eugen Knippel

Fashionette is a young German e-commerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has..

MARKETING ROI MARKETING TECHNOLOGY CASE STUDY

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE

Crunching Data Is Not Enough. You Need to Be Telling Stories.

30 May 2018  |   Mina Nacheva

“I believe in the power of story. Story is where we came from. Story is where we’re going. Story is what connects us and binds us to each other...

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

16 May 2018  |   Neil Claydon

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s..

MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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