5 Key Post-COVID Learnings for Automotive MarketersRead blog püos

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we..

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot..

Once you have created your basic reports, using a combination of KPIs, the next logical step is to move towards more advanced data analysis..

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for..

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing..

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.