Adverity receives € 3.2 million Series A funding to further accelerate its growth

20 Apr 2018  |   Alexander Igelsböck

We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove..

NEWS ADVERITY

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

BIG DATA DATA ANALYTICS CMO CDO

How Ecommerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

13 Apr 2018  |   Eugen Knippel

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

DATA ANALYTICS E-COMMERCE

Great Customer Experience Needs Great Tech

10 Apr 2018  |   Eugen Knippel

The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized..

DATA ANALYTICS CUSTOMER EXPERIENCE

Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

06 Apr 2018  |   Eugen Knippel

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no..

API MARKETING ANALYTICS

Is Big Data Putting an End to Creativity in Marketing?

03 Apr 2018  |   Mina Nacheva

There seems to be a sort of an unspoken understanding among marketing professionals that data and creativity are somehow complete opposites. Data..

BIG DATA

Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

26 Mar 2018  |   Eugen Knippel

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn..

MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORT

Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

14 Mar 2018  |   Mina Nacheva

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,..

MARKETING ANALYTICS Ecommerce

Brand Safety: How Marketers Are Shaping The Future of Responsible Advertising

06 Mar 2018  |   Neil Claydon

In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and..

NEWS

In 2018, Every Serious Marketer Needs To Become a Data Analyst

27 Feb 2018  |   Mina Nacheva

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling..

MARKETING ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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