Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

18 Jun 2018  |   Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE

Crunching Data Is Not Enough. You Need to Be Telling Stories.

30 May 2018  |   Mina Nacheva

“I believe in the power of story. Story is where we came from. Story is where we’re going. Story is what connects us and binds us to each other...

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

16 May 2018  |   Neil Claydon

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s..

DATA ANALYTICS REPORTING GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION

Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?

09 May 2018  |   Mina Nacheva

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We..

BIG DATA PRIVACY SETTINGS USER DATA PRIVACY DATA GDPR

There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

08 May 2018  |   Mina Nacheva

Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.

API DATA EXPLORATION MARKETING TECHNOLGY DATA NEEDS IPAAS

'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

30 Apr 2018  |   Neil Claydon

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the..

DATA ANALYTICS DIGITAL MARKETING DMWF MARKETING ROI STRATEGIC CHALLENGE

Adverity Receives €3.2 Million Series A Funding to Further Accelerate its Growth

20 Apr 2018  |   Alexander Igelsböck

We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove..

NEWS ADVERITY

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

BIG DATA DATA ANALYTICS CMO CDO

How Ecommerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

13 Apr 2018  |   Eugen Knippel

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

DATA ANALYTICS E-COMMERCE

Great Customer Experience Needs Great Tech

10 Apr 2018  |   Eugen Knippel

The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized..

DATA ANALYTICS CUSTOMER EXPERIENCE
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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