How Marketing Dashboards Uncover Smart Insights and Boost ROI

12 Oct 2018  |   Nico Carstensen

Hi, I am Nico and I just started a new job at Adverity as Content Manager.

MARKETING REPORTS MARKETING ANALYTICS MARKETING DASHBOARDS

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

Over the past two decades, there has been an emergence of new advertising mediums into the digital era. It is now unclear if TV ads are still..

DATA ANALYTICS MARKETING ANALYTICS

Adverity Partners up with Tableau to Unleash the Power of Data

27 Sep 2018  |   Madara Krumina

We're very excited to announce our new partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms. ..

MARKETING INTELLIGENCE DATA VISUALISATION DATA INTEGRATION TABLEAU

Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

21 Sep 2018  |   Eugen Knippel
Please note: this case study is also available in German. You can view it here.

UPC Switzerland was the result of a merger of several cable..

CASE STUDY

Top 5 Challenges of Data Integration Faced By Marketing and Analytics Professionals

12 Sep 2018  |   Mina Nacheva

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, (marketing) professionals need to..

DATA INTEGRATION

The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

05 Sep 2018  |   Mina Nacheva

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL MARKETING TECHNOLOGY DATA ANALYTICS

How Data Transformation is Helping Analysts with Marketing Analytics

28 Aug 2018  |   Mina Nacheva

With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as..

DATA HARMONISATION MARKETING ANALYTICS

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

21 Aug 2018  |   Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

MARKETING ANALYTICS DATA VISUALISATION

6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

14 Aug 2018  |   Christoph Bodenstein

The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.

DATA VISUALISATION MARKETING REPORTS

ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

02 Aug 2018  |   Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

ETL DATA INTEGRATION DATA ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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