Conversion Tracking 2019: New Facebook Attribution vs Google

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING INTELLIGENCE MARKETING TECHNOLOGY E-COMMERCE MARKETING DATA

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

MARKETING TECHNOLOGY DATA VISUALISATION DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Tell me, do you sometimes question the idea of using data to run advertising campaigns?

MARKETING ROI MARKETING DATA BIG DATA

Hi, I am Nico and I just started a new job at Adverity as Content Manager.

MARKETING REPORTS MARKETING ANALYTICS MARKETING DASHBOARDS

Over the past two decades, there has been an emergence of new advertising mediums into the digital era. It is now unclear if TV ads are still..

DATA ANALYTICS MARKETING ANALYTICS

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view..

BIG DATA SPREADSHEETS DATA VISUALISATION MARKETING ANALYTICS

We're very excited to announce our new partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms. ..

MARKETING INTELLIGENCE DATA VISUALISATION DATA INTEGRATION TABLEAU

Please note: this case study is also available in German. You can view it here.

UPC Switzerland was the result of a merger of several cable..

CASE STUDY

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, (marketing) professionals need to..

DATA INTEGRATION

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL MARKETING TECHNOLOGY DATA ANALYTICS