The Practical Benefits of AI-Powered Analytics for Marketers

13 May 2021  |   Adverity

You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your..

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How Much Should You Budget For Marketing In H2 2021?

11 May 2021  |   Eleni Nicolaidis

Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like..

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How does Attribution Change Without Third-Party Cookies?

27 Apr 2021  |   Adverity

In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling..

MARKETING ANALYTICS ADVERITY DATA ANALYTICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS

How to Find the Right Balance Between Brand and Performance Marketing?

22 Apr 2021  |   Adverity

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the..

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The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

13 Apr 2021  |   Adverity

As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

3 Tips on How to Tell a Good Story with Data Visualizations

08 Apr 2021  |   Vladimir Ceric

Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business..

5 Data-Driven Strategies for Improved Customer Retention

01 Apr 2021  |   Elea Andrea Almazora

Using data is a great way to drive sales and create loyal customers. It helps you figure out what clients like and gives them a reason to keep..

7 Email Marketing Metrics for Calibrating Upcoming Campaigns

25 Mar 2021  |   Elea Andrea Almazora

As a marketer, sending out emails to subscribers and getting little to no positive results is disappointing. It can also be an indicator that it’s..

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

18 Mar 2021  |   Tom Rennell

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

10 Mar 2021  |   Tom Rennell

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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