How Marketing Dashboards Uncover Smart Insights and Boost ROI

Hi, I am Nico and I just started a new job at Adverity as Content Manager.

Over the past two decades, there has been an emergence of new advertising mediums into the digital era. It is now unclear if TV ads are still..

We're very excited to announce our new partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms. ..

UPC Switzerland was the result of a merger of several cable..

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, (marketing) professionals need to..

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as..

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.