Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?..

DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE

“I believe in the power of story. Story is where we came from. Story is where we’re going. Story is what connects us and binds us to each other...

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s..

DATA ANALYTICS REPORTING GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We..

BIG DATA PRIVACY SETTINGS USER DATA PRIVACY DATA GDPR

Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.

API DATA EXPLORATION MARKETING TECHNOLGY DATA NEEDS IPAAS

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the..

DATA ANALYTICS DIGITAL MARKETING DMWF MARKETING ROI STRATEGIC CHALLENGE

We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove..

NEWS ADVERITY

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

BIG DATA DATA ANALYTICS CMO CDO

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more..

DATA ANALYTICS E-COMMERCE

The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized..

DATA ANALYTICS CUSTOMER EXPERIENCE