As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
For years, third-party cookies have been at the center of digital marketing efforts giving marketers unprecedented levels of precision when it came to targeting advertisements and tracking user behavior.
In particular, third-party cookies have played a key role in attribution modeling - the popular method to attribute different sales to different marketing channels. In this video we look at what attribution modeling is, why third-party cookies play such an important role, and what other solutions are available for understanding and optimizing your channel spend.
For more ways on how to transform marketing data into valuable insights, learn more about the Adverity platform.