ARTICLES ON CHIEF DATA OFFICER (CDO)

Get the expert opinion on the ever-changing role of CDOs, who are taking increasingly more control of their data to improve marketing performance.

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

BIG DATA DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO)
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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