Articles on CHIEF DATA OFFICER (CDO)

Get the expert opinion on the ever-changing role of CDOs, who are taking increasingly more control of their data to improve marketing performance.

Is the Chief Data Officer the New CMO?

18 Apr 2018  |   Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO) BIG DATA DATA ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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