Marketing Analytics Blog | Adverity

6 Things Marketers Can Do to Boost Website Performance

19 Nov 2020 | Vladimir Ceric

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where..

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How to Get Ahead of the Competition with Data and Analytics

11 Nov 2020 | Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..

MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Customer Journey, Conversion Tracking and Attribution in 2021

04 Nov 2020 | Christoph Bodenstein

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS GDPR MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

28 Oct 2020 | Adverity

Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers...

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How Data Transformation Can Deliver Better Insights for SaaS Marketers

21 Oct 2020 | Adverity

Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it...

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How to Map Out a Successful Q4 in Retail in a Year Like This

15 Oct 2020 | Adverity

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you..

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Using Data to Find Customers and Transform Your SaaS Marketing

13 Oct 2020 | Adverity

More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering..

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Is Augmented Analytics the Ultimate Digital Marketing Tool?

07 Oct 2020 | Vladimir Ceric

Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the..

MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

How to Get From Data Silos to Automated Insights?

30 Sep 2020 | Adverity

Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

MARKETING ANALYTICS MARKETING DATA ETL ADVERITY DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

Harnessing Your Amazon Marketplace Data to Boost Store Performance

09 Sep 2020 | Adverity

Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully..

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