Articles on MARKETING ANALYTICS

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Crunching Data Is Not Enough. You Need to Be Telling Stories.

14 Dec 2018  |   Mina Nacheva

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed,..

DATA ANALYTICS DATA VISUALISATION MARKETING ANALYTICS

This is How Personalized Marketing Helps You Sell More

06 Dec 2018  |   Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

MARKETING TECHNOLOGY MARKETING ANALYTICS CUSTOMER EXPERIENCE

What is iPaaS? Here’s How it Will Shape Marketing in 2019

30 Nov 2018  |   Neil Claydon

I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a..

ADVERITY DATA INTEGRATION IPAAS MARKETING ANALYTICS

How Marketing Dashboards Uncover Smart Insights and Boost ROI

12 Oct 2018  |   Nico Carstensen

Hi, I am Nico and I just started a new job at Adverity as Content Manager.

MARKETING REPORTS MARKETING ANALYTICS MARKETING DASHBOARDS

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

DATA ANALYTICS MARKETING ANALYTICS

7 Reasons Why You Should Stop Using Spreadsheets

28 Sep 2018  |   Mina Nacheva

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view..

BIG DATA SPREADSHEETS DATA VISUALISATION MARKETING ANALYTICS

How Data Transformation is Helping Analysts with Marketing Analytics

28 Aug 2018  |   Mina Nacheva

With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as..

DATA HARMONISATION MARKETING ANALYTICS

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

21 Aug 2018  |   Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel..

MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING

Harness the Power of ETL to Boost Your Marketing Analytics

19 Jul 2018  |   Mina Nacheva

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking..

ETL MARKETING ANALYTICS

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

03 Jul 2018  |   Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through..

MARKETING ANALYTICS DATA ANALYTICS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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