5 Key Post-COVID Learnings for Automotive MarketersRead blog püos

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot..

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing..

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where..

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..