ARTICLES ON MARKETING ANALYTICS

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The Practical Benefits of AI-Powered Analytics for Marketers

13 May 2021  |   Adverity

You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your..

MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS

How Much Should You Budget For Marketing In H2 2021?

11 May 2021  |   Eleni Nicolaidis

Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like..

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How does Attribution Change Without Third-Party Cookies?

27 Apr 2021  |   Adverity

In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling..

MARKETING ANALYTICS ADVERITY DATA ANALYTICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS

How to Find the Right Balance Between Brand and Performance Marketing?

22 Apr 2021  |   Adverity

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the..

MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

13 Apr 2021  |   Adverity

As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

18 Mar 2021  |   Tom Rennell

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

10 Mar 2021  |   Tom Rennell

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

4 Things We Hear Agencies are Struggling With

04 Mar 2021  |   John Ball

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

4 Golden Rules for Dashboard Best Practice

02 Mar 2021  |   Andy Fairclough

Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten..

MARKETING ANALYTICS MARKETING REPORTS DATA EXPLORATION DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING

5 Key Post-COVID Learnings for Automotive Marketers

25 Feb 2021  |   Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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