ARTICLES ON MARKETING ANALYTICS

Become a marketing analytics expert by managing and analyzing your entire data ecosystem. Harness the power of advanced marketing analytics software today!

5 Key Post-COVID Learnings for Automotive Marketers

25 Feb 2021  |   Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

Top KPIs for News and Media Companies

18 Feb 2021  |   Vladimir Ceric

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

Data vs Metric vs KPI vs Report

11 Feb 2021  |   Tom Rennell

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

WEBINAR: How to Avoid Headless Chicken Marketing

03 Feb 2021  |   Adverity

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

Last week, we had a..

MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING

Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

01 Feb 2021  |   Vladimir Ceric

The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing..

MARKETING ANALYTICS DATA INTEGRATION Entertainment & Media

How to Centralize Your eCommerce Data for Intelligent Insights

27 Jan 2021  |   Tom Rennell

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

7 Changes Marketers Need To Look Out for in 2021

18 Jan 2021  |   Tom Rennell

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.

MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

How to Embrace the Power of Proactive Analytics

26 Nov 2020  |   Adverity

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS

6 Things Marketers Can Do to Boost Website Performance

19 Nov 2020  |   Vladimir Ceric

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING

How to Get Ahead of the Competition with Data and Analytics

11 Nov 2020  |   Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on..

MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

  • LATEST POSTS

SIGN ME UP FOR THE LATEST NEWS FROM THE EXCITING WORLD OF DATA, STATISTICS & REPORTING!

Post a Comment