ARTICLES ON MARKETING ANALYTICS

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Our Top Marketing Tools for 2021 and Beyond

22 Jun 2021  |   Andrea Buforn

If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 

MARKETING ANALYTICS MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Anywhere Operations - the Way to Future-Proof Your Marketing

09 Jun 2021  |   Adverity

Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new..

MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING

How to Enrich Your Marketing Dashboards with Proactive Insights

02 Jun 2021  |   Eleni Nicolaidis

Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the..

MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

The Top 5 Marketing KPIs You Need to Start Tracking in H2

19 May 2021  |   Joseph Danter

Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING

The Practical Benefits of AI-Powered Analytics for Marketers

13 May 2021  |   Adverity

You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your..

MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS

How Much Should You Budget For Marketing In H2 2021?

11 May 2021  |   Eleni Nicolaidis

Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like..

MARKETING ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING AUGMENTED ANALYTICS ROI ADVISOR

How does Attribution Change Without Third-Party Cookies?

27 Apr 2021  |   Adverity

In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling..

MARKETING ANALYTICS ADVERITY DATA ANALYTICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS

How to Find the Right Balance Between Brand and Performance Marketing?

22 Apr 2021  |   Adverity

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the..

MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

13 Apr 2021  |   Adverity

As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

18 Mar 2021  |   Tom Rennell

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your..

MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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