Marketing Analytics Blog | Adverity

Harnessing Your Amazon Marketplace Data to Boost Store Performance

09 Sep 2020 | Adverity

Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully..

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4 Ways You Can Use Big Data to Improve Your Marketing

26 Aug 2020 | Vladimir Ceric

Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a..

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10 Most Important Website Metrics for Marketing Managers

19 Aug 2020 | Vladimir Ceric

Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So..

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7 Ways How Augmented Analytics Tools Can Help Marketing

13 Aug 2020 | Vladimir Ceric

With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms,..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING augmented analytics

New Augmented Analytics Features in the Adverity Platform

31 Jul 2020 | Gavin England

We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present..

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National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

24 Jul 2020 | Adverity

The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and..

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Getting the Naming Conventions Right, with the Help of AI

02 Jul 2020 | Adverity

As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get..

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10 Most Important Google Ads Metrics

24 Jun 2020 | Vladimir Ceric

You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By..

MARKETING ANALYTICS ADVERITY DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING

Can Advertisers Use AI as an Engine for Growth?

10 Jun 2020 | Adverity

Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can..

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How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

08 Jun 2020 | Adverity

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE

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