Articles on MARKETING ANALYTICS

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How to Automatically Import Data into Google Analytics

28 Oct 2019  |   Christoph Bodenstein

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION

Adverity Achieves AWS Digital Customer Experience Competency Certification

08 Mar 2019  |   Alexander Igelsböck

Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer..

MARKETING ANALYTICS MARKETING REPORTS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

5 Visualization Features to Make Your Dashboards Interactive

04 Feb 2019  |   Christoph Bodenstein

I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data..

MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING

6 Incredible Real-Life Examples of Data-Driven Marketing in Action

31 Jan 2019  |   Nico Carstensen

Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI?

.. MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING

Crunching Data Is Not Enough. You Need to Be Telling Stories.

14 Dec 2018  |   Mina Nacheva

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed,..

MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION

This is How Personalized Marketing Helps You Sell More

06 Dec 2018  |   Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

MARKETING ANALYTICS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY

What is iPaaS? Here’s How it Will Shape Marketing in 2019

30 Nov 2018  |   Neil Claydon

I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a..

MARKETING ANALYTICS ADVERITY DATA INTEGRATION IPAAS

How Marketing Dashboards Uncover Smart Insights and Boost ROI

12 Oct 2018  |   Nico Carstensen

Hi, I am Nico and I just started a new job at Adverity as Content Manager.

MARKETING ANALYTICS MARKETING REPORTS MARKETING DASHBOARDS

How TV Attribution Will Impact Your ROI Measurement

08 Oct 2018  |   Eugen Knippel

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online..

MARKETING ANALYTICS DATA ANALYTICS

7 Reasons Why You Should Stop Using Spreadsheets

28 Sep 2018  |   Mina Nacheva

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view..

MARKETING ANALYTICS BIG DATA SPREADSHEETS DATA VISUALISATION
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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