Articles on MARKETING TECHNOLOGY

Automated data analytics help reduce time and IT resources. Learn about different technologies and how to maximize the potential of your marketing analytics.

Adverity Achieves AWS Digital Customer Experience Competency Certification

08 Mar 2019  |   Alexander Igelsböck

Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer..

MARKETING ANALYTICS MARKETING REPORTS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

Is Big Data Putting an End to Creativity in Marketing?

23 Jan 2019  |   Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow..

BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY

This is How Personalized Marketing Helps You Sell More

06 Dec 2018  |   Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

MARKETING ANALYTICS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY

Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE

Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

08 Nov 2018  |   Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETING

The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

05 Sep 2018  |   Mina Nacheva

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL DATA ANALYTICS MARKETING TECHNOLOGY

Fashionette Case Study: Automated Data Integration in the Online Retail Industry

25 Jun 2018  |   Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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MARKETING ROI MARKETING TECHNOLOGY CASE STUDY

There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

08 May 2018  |   Mina Nacheva

Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.

API DATA EXPLORATION MARKETING TECHNOLOGY IPAAS
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

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