Articles on MARKETING TECHNOLOGY

Automated data analytics help reduce time and IT resources. Learn about different technologies and how to maximize the potential of your marketing analytics.

Conversion Tracking 2019: New Facebook Attribution vs Google

13 Nov 2018  |   Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

MARKETING INTELLIGENCE MARKETING TECHNOLOGY E-COMMERCE MARKETING DATA

Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

08 Nov 2018  |   Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

MARKETING TECHNOLOGY DATA VISUALISATION DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

05 Sep 2018  |   Mina Nacheva

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard..

ETL MARKETING TECHNOLOGY DATA ANALYTICS

Fashionette Case Study: Automated Data Integration in the Online Retail Industry

25 Jun 2018  |   Eugen Knippel

Fashionette is a young German e-commerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has..

MARKETING TECHNOLOGY CASE STUDY MARKETING ROI

There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

08 May 2018  |   Mina Nacheva

Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.

MARKETING TECHNOLOGY IPAAS API DATA EXPLORATION
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Written by Eugen Knippel

Passionate marketer and traveller. Loves sports, Thai Food and spending time with friends and family. Talk to him about video games, data-driven advertising and internet pop culture on Twitter @eugilicious

 

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