ARTICLES ON MARKETING TECHNOLOGY

Automated data analytics help reduce time and IT resources. Learn about different technologies and how to maximize the potential of your marketing analytics.

How to Find the Right Balance Between Brand and Performance Marketing?

22 Apr 2021  |   Adverity

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the..

MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

13 Apr 2021  |   Adverity

As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and..

MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

10 Mar 2021  |   Tom Rennell

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution..

MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

4 Things We Hear Agencies are Struggling With

04 Mar 2021  |   John Ball

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,..

MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

5 Key Post-COVID Learnings for Automotive Marketers

25 Feb 2021  |   Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut..

MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

7 Changes Marketers Need To Look Out for in 2021

18 Jan 2021  |   Tom Rennell

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.

MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING

Is Augmented Analytics the Ultimate Digital Marketing Tool?

07 Oct 2020  |   Vladimir Ceric

Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the..

MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

Reshaping Your Marketing in the Wake of Changing Customer Behaviors

02 Sep 2020  |   Adverity

To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short..

MARKETING DATA ADVERITY CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING

7 Ways How Augmented Analytics Tools Can Help Marketing

13 Aug 2020  |   Vladimir Ceric

With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms,..

MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS

New Augmented Analytics Features in the Adverity Platform

31 Jul 2020  |   Gavin England

We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present..

MARKETING ANALYTICS ADVERITY MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
Vladimir Ceric

Written by Vladimir Ceric

Vladimir is a senior marketer in Adverity's team, bringing over two decades of experience in creating content for technology companies. An engineer by education, a marketer by profession, and a technology lover by choice, he enjoys in combining his experiences to create clear and understandable content on complex technical topics.

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